Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob

This undergraduate project aims to explore the factors that influence local’s intention to dine in at Binjai Bistro and to explore which is the most significant factor that influence the local’s intention to dine in at Binjai Bistro, Ulek Beach Resort. In the research problem, the researcher highlig...

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Main Authors:	Noor Din, Nurhhjayatul Asma, Yaacob, Siti Asma
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/99852/1/99852.pdf
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id	my-uitm-ir.99852
record_format	uketd_dc
spelling	my-uitm-ir.998522024-08-06T18:38:53Z Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob 2019 Noor Din, Nurhhjayatul Asma Yaacob, Siti Asma Consumer satisfaction This undergraduate project aims to explore the factors that influence local’s intention to dine in at Binjai Bistro and to explore which is the most significant factor that influence the local’s intention to dine in at Binjai Bistro, Ulek Beach Resort. In the research problem, the researcher highlighted that the issue of Binjai Bistro is the restaurant was lack of guests even in peak season or public holiday. Moreover, to attain the objectives of this research project, research questions are developed. Other than that, literature reviews are included in this research project as to provide better understanding towards the influential factors on local’s intention to dine in at Binjai Bistro as well as to provide justification towards the research frameworks. Primary data were collected through questionnaire for this research purposes and 223 sets of questionnaire were distributed to the target respondents which are local peoples from Sura area in Dungun. The data collected through the questionnaires are analyzed by using Statistical Package for Social Science (SPSS) version 25.0 and the findings obtained are discussed. In addition, major findings of this research project were discussed in order to determine what is the factor that influence local’s intention to dine in at Binjai Bistro as well as to identify which is the most significant factors that affect local’s intention to dine in at the restaurant. After this research, the researcher acknowledge that the factor of word-of-mouth is the most significant factor that influence the intention of local people in Dungun to dine in at Binjai Bistro. 2019 Thesis https://ir.uitm.edu.my/id/eprint/99852/ https://ir.uitm.edu.my/id/eprint/99852/1/99852.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Hotel & Tourism Management Samsudin, Azlina
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Samsudin, Azlina
topic	Consumer satisfaction
spellingShingle	Consumer satisfaction Noor Din, Nurhhjayatul Asma Yaacob, Siti Asma Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob
description	This undergraduate project aims to explore the factors that influence local’s intention to dine in at Binjai Bistro and to explore which is the most significant factor that influence the local’s intention to dine in at Binjai Bistro, Ulek Beach Resort. In the research problem, the researcher highlighted that the issue of Binjai Bistro is the restaurant was lack of guests even in peak season or public holiday. Moreover, to attain the objectives of this research project, research questions are developed. Other than that, literature reviews are included in this research project as to provide better understanding towards the influential factors on local’s intention to dine in at Binjai Bistro as well as to provide justification towards the research frameworks. Primary data were collected through questionnaire for this research purposes and 223 sets of questionnaire were distributed to the target respondents which are local peoples from Sura area in Dungun. The data collected through the questionnaires are analyzed by using Statistical Package for Social Science (SPSS) version 25.0 and the findings obtained are discussed. In addition, major findings of this research project were discussed in order to determine what is the factor that influence local’s intention to dine in at Binjai Bistro as well as to identify which is the most significant factors that affect local’s intention to dine in at the restaurant. After this research, the researcher acknowledge that the factor of word-of-mouth is the most significant factor that influence the intention of local people in Dungun to dine in at Binjai Bistro.
format	Thesis
qualification_level	Bachelor degree
author	Noor Din, Nurhhjayatul Asma Yaacob, Siti Asma
author_facet	Noor Din, Nurhhjayatul Asma Yaacob, Siti Asma
author_sort	Noor Din, Nurhhjayatul Asma
title	Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob
title_short	Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob
title_full	Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob
title_fullStr	Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob
title_full_unstemmed	Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob
title_sort	factors influencing local’s intention to dine in at binjai bistro, ulek beach resort / nurhhjayatul asma noor din and siti asma yaacob
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty Of Hotel & Tourism Management
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/99852/1/99852.pdf
_version_	1811769038595948544

Factors influencing local’s intention to dine in at Binjai Bistro, Ulek Beach Resort / Nurhhjayatul Asma Noor Din and Siti Asma Yaacob

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