The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia
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| 主要作者: | |
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| 格式: | UMK Etheses |
| 出版: |
2013
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| 在线阅读: | http://discol.umk.edu.my/id/eprint/10342/ |
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| id |
my-umk-ep.10342 |
|---|---|
| record_format |
uketd_dc |
| spelling |
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| institution |
Universiti Malaysia Kelantan |
| collection |
UMK Digital Special Collection |
| format |
UMK Etheses |
| author |
Sathiswaran Uthamaputhran |
| spellingShingle |
Sathiswaran Uthamaputhran The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| author_facet |
Sathiswaran Uthamaputhran |
| author_sort |
Sathiswaran Uthamaputhran |
| title |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_short |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_full |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_fullStr |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_full_unstemmed |
The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia |
| title_sort |
effects of green product positioning and green marketing strategies towards customers purchase intention in malaysia |
| publishDate |
2013 |
| url |
http://discol.umk.edu.my/id/eprint/10342/ |
| _version_ |
1748404112507011072 |