Factors affecting brand loyalty : a study of palm cooking oil in Malaysia
The reality of competing under globalization has dramatically increased the importance of brand loyalty in the past decades. Majority of the studies on brand loyalty have been conducted in developed countries either from the organizational perspective or from the individual perspective. Studies rela...
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Online Access: | http://umpir.ump.edu.my/id/eprint/23424/1/Factors%20affecting%20brand%20loyalty%20-%20a%20study%20of%20palm%20cooking%20oil%20in%20Malaysia.pdf |
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