Determinants of customers' intention to use Islamic banking products: a study of consumers in Kota Kinabalu, Sabah
The purpose of this research is about to examine the determinants of intention to use Islamic banking product. This research focused on Sabah customers who are banking with selected banks which are CIMB Bank Berhad, Malayan Banking Berhad (Maybank), RHB Bank Berhad, and Public Bank Berhad. From that...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/17747/1/Determinants%20of%20customers.pdf |
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| Summary: | The purpose of this research is about to examine the determinants of intention to use Islamic banking product. This research focused on Sabah customers who are banking with selected banks which are CIMB Bank Berhad, Malayan Banking Berhad (Maybank), RHB Bank Berhad, and Public Bank Berhad. From that, the researcher conduct this research in objective to examine the intention to use Islamic banking products selected banks located in Kota Kinabalu, Sabah. In this research, the independent variables are attitude, social influence, religious obligation, government support and the pricing of Islamic banking products. A total of 131 sets
of questionnaire were collected from target respondents and this data were analyzed by used the Statistical Package for Social Science (SPSS) version 20 and Smart Partial Least Square (SmartPLS) version 2. The data collection method using convenience sampling technique that distributed to selected banks in Kota Kinabalu, Sabah. The contribution of this research was divided to two categories which are theoretical contribution and practical contribution. The result in this research showed interesting findings where independent variables attitude, government support and social influence was supported. Pricing of Islamic banking products and religious obligation was not supported. Limitation and implication result from this research and future research suggestion also included in this paper. |
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