Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu
This thesis was about factors that influence consumers' attitude toward online shopping in Kota Kinabalu because the increasing number of internet users leads to online shopping. Hyper competition among e-commerce, marketer and online shop must to know what factor that can motivate attitude...
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| 格式: | Thesis |
| 语言: | English |
| 出版: |
2014
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| 主题: | |
| 在线阅读: | https://eprints.ums.edu.my/id/eprint/17888/1/Factors%20that%20influence%20consumers.pdf |
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| 总结: | This thesis was about factors that influence consumers' attitude toward online
shopping in Kota Kinabalu because the increasing number of internet users leads to
online shopping. Hyper competition among e-commerce, marketer and online shop
must to know what factor that can motivate attitude among consumers to go buying
through online shopping. Thus, in order to increase the sale, marketer also need to
understand the factor that can influence consumers attitude toward online shopping
for create better marketing program. The main purpose of this study is to determine
relationship factor and consumers' attitude toward online shopping among consumers
in Kota Kinabalu, Sabah. This study focused on four independent variables which is
convenience, time saving, security, and website design as well as gender as
moderator. A quantitative research design was adopted to collect data, test hypothesis,
and answer the research question in this study. Questionnaire will distribute to
consumers in Shopping Mall, Kota Kinabalu. The result of this study can provide an
insight and recommendation for marketer to Increase number of online shopper. This
study found out that convenience, time saving, website design were factors that can
influencing attitude toward online shopping while security was not really factor
because the result showed not supported. Other than that, this study found out that
there were no moderating among effect of factors and attitude toward online
shopping. It was suggested that online shop or marketer pay attention to the results of
this study for better business future performance. |
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