Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu
This thesis was about factors that influence consumers' attitude toward online shopping in Kota Kinabalu because the increasing number of internet users leads to online shopping. Hyper competition among e-commerce, marketer and online shop must to know what factor that can motivate attitude...
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2014
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my-ums-ep.178882017-12-28T22:36:29Z Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu 2014 Abdul Aris Merjuki HF Commerce This thesis was about factors that influence consumers' attitude toward online shopping in Kota Kinabalu because the increasing number of internet users leads to online shopping. Hyper competition among e-commerce, marketer and online shop must to know what factor that can motivate attitude among consumers to go buying through online shopping. Thus, in order to increase the sale, marketer also need to understand the factor that can influence consumers attitude toward online shopping for create better marketing program. The main purpose of this study is to determine relationship factor and consumers' attitude toward online shopping among consumers in Kota Kinabalu, Sabah. This study focused on four independent variables which is convenience, time saving, security, and website design as well as gender as moderator. A quantitative research design was adopted to collect data, test hypothesis, and answer the research question in this study. Questionnaire will distribute to consumers in Shopping Mall, Kota Kinabalu. The result of this study can provide an insight and recommendation for marketer to Increase number of online shopper. This study found out that convenience, time saving, website design were factors that can influencing attitude toward online shopping while security was not really factor because the result showed not supported. Other than that, this study found out that there were no moderating among effect of factors and attitude toward online shopping. It was suggested that online shop or marketer pay attention to the results of this study for better business future performance. 2014 Thesis https://eprints.ums.edu.my/id/eprint/17888/ https://eprints.ums.edu.my/id/eprint/17888/1/Factors%20that%20influence%20consumers.pdf text en public masters Universiti Malaysia Sabah Faculty of Business, Economics and Accounting |
| institution |
Universiti Malaysia Sabah |
| collection |
UMS Institutional Repository |
| language |
English |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Abdul Aris Merjuki Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu |
| description |
This thesis was about factors that influence consumers' attitude toward online
shopping in Kota Kinabalu because the increasing number of internet users leads to
online shopping. Hyper competition among e-commerce, marketer and online shop
must to know what factor that can motivate attitude among consumers to go buying
through online shopping. Thus, in order to increase the sale, marketer also need to
understand the factor that can influence consumers attitude toward online shopping
for create better marketing program. The main purpose of this study is to determine
relationship factor and consumers' attitude toward online shopping among consumers
in Kota Kinabalu, Sabah. This study focused on four independent variables which is
convenience, time saving, security, and website design as well as gender as
moderator. A quantitative research design was adopted to collect data, test hypothesis,
and answer the research question in this study. Questionnaire will distribute to
consumers in Shopping Mall, Kota Kinabalu. The result of this study can provide an
insight and recommendation for marketer to Increase number of online shopper. This
study found out that convenience, time saving, website design were factors that can
influencing attitude toward online shopping while security was not really factor
because the result showed not supported. Other than that, this study found out that
there were no moderating among effect of factors and attitude toward online
shopping. It was suggested that online shop or marketer pay attention to the results of
this study for better business future performance. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Abdul Aris Merjuki |
| author_facet |
Abdul Aris Merjuki |
| author_sort |
Abdul Aris Merjuki |
| title |
Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu |
| title_short |
Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu |
| title_full |
Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu |
| title_fullStr |
Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu |
| title_full_unstemmed |
Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu |
| title_sort |
factors that influence consumers' attitude toward online shopping: a study among consumers in kota kinabalu |
| granting_institution |
Universiti Malaysia Sabah |
| granting_department |
Faculty of Business, Economics and Accounting |
| publishDate |
2014 |
| url |
https://eprints.ums.edu.my/id/eprint/17888/1/Factors%20that%20influence%20consumers.pdf |
| _version_ |
1747836472201838592 |