Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu

This thesis was about factors that influence consumers' attitude toward online shopping in Kota Kinabalu because the increasing number of internet users leads to online shopping. Hyper competition among e-commerce, marketer and online shop must to know what factor that can motivate attitude...

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Bibliographic Details
Main Author: Abdul Aris Merjuki
Format: Thesis
Published: 2014
Online Access:https://eprints.ums.edu.my/id/eprint/17888/1/Factors%20that%20influence%20consumers.pdf
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