Factors that influence consumers' attitude toward online shopping: a study among consumers in Kota Kinabalu

This thesis was about factors that influence consumers' attitude toward online shopping in Kota Kinabalu because the increasing number of internet users leads to online shopping. Hyper competition among e-commerce, marketer and online shop must to know what factor that can motivate attitude...

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書目詳細資料
主要作者: Abdul Aris Merjuki
格式: Thesis
語言:English
出版: 2014
主題:
在線閱讀:https://eprints.ums.edu.my/id/eprint/17888/1/Factors%20that%20influence%20consumers.pdf
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