Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu

This study has been done as partial fulfilment of the requirements for the postgraduate degree of Master in Business Administration (MBA) at the School of Business, Economics and Accountancy, University Malaysia Sabah (UMS). It dealt with issues related to the housing industry, within the study area...

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Main Author:	Julius Chia @ Julius Sia
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD Industries Land use Labor
Online Access:	https://eprints.ums.edu.my/id/eprint/17926/1/Influences%20of%20housing%20attributes%20on%20house%20purchase%20intention%2C%20mediated%20by%20housing%20preference%20and%20gender%20as%20a%20moderator%20among%20consumers%20in%20Kota%20Kinabalu.pdf
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id	my-ums-ep.17926
record_format	uketd_dc
spelling	my-ums-ep.179262018-01-06T14:49:37Z Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu 2014 Julius Chia @ Julius Sia HD Industries. Land use. Labor This study has been done as partial fulfilment of the requirements for the postgraduate degree of Master in Business Administration (MBA) at the School of Business, Economics and Accountancy, University Malaysia Sabah (UMS). It dealt with issues related to the housing industry, within the study area, which was the district of Kota Kinabalu (KK), Sabah. The basis of the study was the Theory of Buyer Behaviour Model by Howard & Sheth (1973) and Loudon & Dell Bitta (1993). The Perception Construct of the Model consisted of the Independent Variables called Housing Attributes (House Features, Living Space, Distance and Environment). The Learning Construct consisted of the Mediating Variable (Housing Preference). The Output Construct consisted of the Dependent Variable (House Purchase Intention). The so called Exogenous Variables of the model consisted of four Independent Variables (Superstition-Numbers, Superstition-Ghosts, Developer and Financing) and a demographic factor (Gender). The results of the study found that: Five of the eight Independent Variables (House Features, Financing, Distance, Environment and Superstition-Numbers) have significant relationships with the Dependent Variable (House Purchase Intention); Housing Preference (Mediator) mediates on the relationships between two Independent Variables (House Features and Financing) and the Dependent Variable (House Purchase Intention); and the demographic factor of Gender (Moderator) moderates on the relationships between two Independent Variables (Distance and Developer) and the Dependent Variable (House Purchase Intention). 2014 Thesis https://eprints.ums.edu.my/id/eprint/17926/ https://eprints.ums.edu.my/id/eprint/17926/1/Influences%20of%20housing%20attributes%20on%20house%20purchase%20intention%2C%20mediated%20by%20housing%20preference%20and%20gender%20as%20a%20moderator%20among%20consumers%20in%20Kota%20Kinabalu.pdf text en public masters Universiti Malaysia Sabah Faculty of business, economics and accounting
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Julius Chia @ Julius Sia Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
description	This study has been done as partial fulfilment of the requirements for the postgraduate degree of Master in Business Administration (MBA) at the School of Business, Economics and Accountancy, University Malaysia Sabah (UMS). It dealt with issues related to the housing industry, within the study area, which was the district of Kota Kinabalu (KK), Sabah. The basis of the study was the Theory of Buyer Behaviour Model by Howard & Sheth (1973) and Loudon & Dell Bitta (1993). The Perception Construct of the Model consisted of the Independent Variables called Housing Attributes (House Features, Living Space, Distance and Environment). The Learning Construct consisted of the Mediating Variable (Housing Preference). The Output Construct consisted of the Dependent Variable (House Purchase Intention). The so called Exogenous Variables of the model consisted of four Independent Variables (Superstition-Numbers, Superstition-Ghosts, Developer and Financing) and a demographic factor (Gender). The results of the study found that: Five of the eight Independent Variables (House Features, Financing, Distance, Environment and Superstition-Numbers) have significant relationships with the Dependent Variable (House Purchase Intention); Housing Preference (Mediator) mediates on the relationships between two Independent Variables (House Features and Financing) and the Dependent Variable (House Purchase Intention); and the demographic factor of Gender (Moderator) moderates on the relationships between two Independent Variables (Distance and Developer) and the Dependent Variable (House Purchase Intention).
format	Thesis
qualification_level	Master's degree
author	Julius Chia @ Julius Sia
author_facet	Julius Chia @ Julius Sia
author_sort	Julius Chia @ Julius Sia
title	Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
title_short	Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
title_full	Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
title_fullStr	Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
title_full_unstemmed	Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu
title_sort	influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in kota kinabalu
granting_institution	Universiti Malaysia Sabah
granting_department	Faculty of business, economics and accounting
publishDate	2014
url	https://eprints.ums.edu.my/id/eprint/17926/1/Influences%20of%20housing%20attributes%20on%20house%20purchase%20intention%2C%20mediated%20by%20housing%20preference%20and%20gender%20as%20a%20moderator%20among%20consumers%20in%20Kota%20Kinabalu.pdf
_version_	1747836481067548672

Influences of housing attributes on house purchase intention, mediated by housing preference and gender as a moderator among consumers in Kota Kinabalu

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