Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context

This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the conti...

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Main Author:	Nur Faeza Mohd Mairat
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HF Commerce
Online Access:	https://eprints.ums.edu.my/id/eprint/18944/1/Factors%20influencing%20electronic.pdf
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id	my-ums-ep.18944
record_format	uketd_dc
spelling	my-ums-ep.189442018-03-22T02:06:43Z Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context 2016 Nur Faeza Mohd Mairat HF Commerce This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention. 2016 Thesis https://eprints.ums.edu.my/id/eprint/18944/ https://eprints.ums.edu.my/id/eprint/18944/1/Factors%20influencing%20electronic.pdf text en public masters Universiti Malaysia Sabah Faculty of Computing and Informatics
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	HF Commerce
spellingShingle	HF Commerce Nur Faeza Mohd Mairat Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
description	This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention.
format	Thesis
qualification_level	Master's degree
author	Nur Faeza Mohd Mairat
author_facet	Nur Faeza Mohd Mairat
author_sort	Nur Faeza Mohd Mairat
title	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_short	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_full	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_fullStr	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_full_unstemmed	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_sort	factors influencing electronic word of mouth (ewom) intention among homestay customers : information system context
granting_institution	Universiti Malaysia Sabah
granting_department	Faculty of Computing and Informatics
publishDate	2016
url	https://eprints.ums.edu.my/id/eprint/18944/1/Factors%20influencing%20electronic.pdf
_version_	1747836499554992128

Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context

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