Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia

This paper reports the findings of a qualitative study of Korean golf tourists' perception of golf experience in Sabah, Malaysia. In order to identify the expressive dimensions that describes the quality of their experience. In-depth interviews were conducted with Korean golf tourists who pl...

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Main Author:	Noh, Hyeon A
Format:	Thesis
Language:	English
Published:	2012
Subjects:	GV557-1198.995 Sports
Online Access:	https://eprints.ums.edu.my/id/eprint/19324/1/Korean%20golf%20tourists%20perception%20of%20golf%20tourism%20.pdf
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id	my-ums-ep.19324
record_format	uketd_dc
spelling	my-ums-ep.193242018-03-22T02:10:12Z Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia 2012 Noh, Hyeon A GV557-1198.995 Sports This paper reports the findings of a qualitative study of Korean golf tourists' perception of golf experience in Sabah, Malaysia. In order to identify the expressive dimensions that describes the quality of their experience. In-depth interviews were conducted with Korean golf tourists who played golf in Sutera Harbour golf and country club. The analysis of expressive dimensions of their service experience identified positive and negative experiences of respondents. The findings show that the golf experience is multidimensional- affective/ emotional aspects and functional/ utilitarian aspects. Golf tourists emphasize golf course, maintenance of golf course, environment, dub house, and interaction with service staffs. The six expressive dimensions describing the positive experience are consistent with previous research. The Korean golf tourists' perception is developed to display both positive and negative aspects that build up the golf experience of the tourists. This research has strong implications to provide operators with guidelines to improve the golf tour operations. 2012 Thesis https://eprints.ums.edu.my/id/eprint/19324/ https://eprints.ums.edu.my/id/eprint/19324/1/Korean%20golf%20tourists%20perception%20of%20golf%20tourism%20.pdf text en public masters Universiti Malaysia Sabah Faculty of Business, Economics and Accounting
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English
topic	GV557-1198.995 Sports
spellingShingle	GV557-1198.995 Sports Noh, Hyeon A Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia
description	This paper reports the findings of a qualitative study of Korean golf tourists' perception of golf experience in Sabah, Malaysia. In order to identify the expressive dimensions that describes the quality of their experience. In-depth interviews were conducted with Korean golf tourists who played golf in Sutera Harbour golf and country club. The analysis of expressive dimensions of their service experience identified positive and negative experiences of respondents. The findings show that the golf experience is multidimensional- affective/ emotional aspects and functional/ utilitarian aspects. Golf tourists emphasize golf course, maintenance of golf course, environment, dub house, and interaction with service staffs. The six expressive dimensions describing the positive experience are consistent with previous research. The Korean golf tourists' perception is developed to display both positive and negative aspects that build up the golf experience of the tourists. This research has strong implications to provide operators with guidelines to improve the golf tour operations.
format	Thesis
qualification_level	Master's degree
author	Noh, Hyeon A
author_facet	Noh, Hyeon A
author_sort	Noh, Hyeon A
title	Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia
title_short	Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia
title_full	Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia
title_fullStr	Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia
title_full_unstemmed	Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia
title_sort	korean golf tourists perception of golf tourism experience in sutera harbour golf and country club, sabah, malaysia
granting_institution	Universiti Malaysia Sabah
granting_department	Faculty of Business, Economics and Accounting
publishDate	2012
url	https://eprints.ums.edu.my/id/eprint/19324/1/Korean%20golf%20tourists%20perception%20of%20golf%20tourism%20.pdf
_version_	1747836508756246528

Korean golf tourists perception of golf tourism experience in Sutera Harbour Golf and Country Club, Sabah, Malaysia

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