Construction of captive wildlife tourism models in Malaysia

Wildlife tourism in captive settings such as Zoos is known as a place where visitors can interact with wildlife. Through those interactions, it has been proven in several literature reviews that zoos promote conservation awareness and produce positive behavioural changes in visitors. However, only a...

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Main Author:	Emanuel Cladius Upin
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	SF Animal culture
Online Access:	https://eprints.ums.edu.my/id/eprint/26904/1/Construction%20of%20captive%20wildlife%20tourism%20models%20in%20Malaysia.pdf https://eprints.ums.edu.my/id/eprint/26904/3/Construction%20of%20captive%20wildlife%20tourism%20models%20in%20Malaysia-24.pdf
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id	my-ums-ep.26904
record_format	uketd_dc
spelling	my-ums-ep.269042021-07-11T14:28:48Z Construction of captive wildlife tourism models in Malaysia 2018 Emanuel Cladius Upin SF Animal culture Wildlife tourism in captive settings such as Zoos is known as a place where visitors can interact with wildlife. Through those interactions, it has been proven in several literature reviews that zoos promote conservation awareness and produce positive behavioural changes in visitors. However, only a few research have been studied in demonstrating actual changes in visitors’, particularly in Malaysian visitors’. In this research, two different conceptual framework sets (pre-visit and post-visit) were posited in this research. The first part, two essential components in zoo visit based on literatures was used as the variables; the Visitor Voice and the Zoo Voice. It is aimed to create a categorization of characteristics that directly affect the visitors’ Conservation Consciousness. In the second part, it is aimed to measure the visitors’ Conservation Awareness on how they were influenced by the conservation messages provided from their previous zoo visit in their daily life. By measuring the visitors’ Conservation Awareness, the impact of zoos as a medium for conservation awareness towards Local Malaysians can then be assessed. The sampling sites chosen to represent local Malaysian zoos were Lok Kawi Wildlife Park, Zoo Negara, Taiping Zoo and Malacca Zoo. A structured, standardized questionnaire (pre-survey and post-survey), and field observation was used to achieve the expected results. Overall, there was a total of 769 and of 202 clean respondents were collected for the pre-visit and post-visit respectively. The data collected from the field was analysed using Statistical Package for Social Sciences (SPSS) and Analysis of Moment Structure (AMOS) software program by adopting Structural Equation Modelling (SEM). SEM analyses revealed that both pre-visit and post-visit surveys have significant variance towards Conservation Consciousness and Conservation Awareness respectively. The factors affecting visitors’ learning was able to be categorize in the first part of the study. In the second part, the zoo visit has shown that there were actual changes occurs in the knowledge of the visitor, indicating the local zoo does have an impact towards its visitors. From this research, a baseline model elucidating each sampling site strengths were able to be constructed. This allows each sampling site to further improve its significance as a medium for conservation awareness, and likewise provide recommendation on what each zoo are lacking. The findings of this study are also important to contribute to the literature for behavioural changes in Malaysian, since limited researches were conducted specifically on long-term impact study. 2018 Thesis https://eprints.ums.edu.my/id/eprint/26904/ https://eprints.ums.edu.my/id/eprint/26904/1/Construction%20of%20captive%20wildlife%20tourism%20models%20in%20Malaysia.pdf text en validuser https://eprints.ums.edu.my/id/eprint/26904/3/Construction%20of%20captive%20wildlife%20tourism%20models%20in%20Malaysia-24.pdf text en public other masters Universiti Malaysia Sabah Institute For Tropical Biology And Conservation
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	SF Animal culture
spellingShingle	SF Animal culture Emanuel Cladius Upin Construction of captive wildlife tourism models in Malaysia
description	Wildlife tourism in captive settings such as Zoos is known as a place where visitors can interact with wildlife. Through those interactions, it has been proven in several literature reviews that zoos promote conservation awareness and produce positive behavioural changes in visitors. However, only a few research have been studied in demonstrating actual changes in visitors’, particularly in Malaysian visitors’. In this research, two different conceptual framework sets (pre-visit and post-visit) were posited in this research. The first part, two essential components in zoo visit based on literatures was used as the variables; the Visitor Voice and the Zoo Voice. It is aimed to create a categorization of characteristics that directly affect the visitors’ Conservation Consciousness. In the second part, it is aimed to measure the visitors’ Conservation Awareness on how they were influenced by the conservation messages provided from their previous zoo visit in their daily life. By measuring the visitors’ Conservation Awareness, the impact of zoos as a medium for conservation awareness towards Local Malaysians can then be assessed. The sampling sites chosen to represent local Malaysian zoos were Lok Kawi Wildlife Park, Zoo Negara, Taiping Zoo and Malacca Zoo. A structured, standardized questionnaire (pre-survey and post-survey), and field observation was used to achieve the expected results. Overall, there was a total of 769 and of 202 clean respondents were collected for the pre-visit and post-visit respectively. The data collected from the field was analysed using Statistical Package for Social Sciences (SPSS) and Analysis of Moment Structure (AMOS) software program by adopting Structural Equation Modelling (SEM). SEM analyses revealed that both pre-visit and post-visit surveys have significant variance towards Conservation Consciousness and Conservation Awareness respectively. The factors affecting visitors’ learning was able to be categorize in the first part of the study. In the second part, the zoo visit has shown that there were actual changes occurs in the knowledge of the visitor, indicating the local zoo does have an impact towards its visitors. From this research, a baseline model elucidating each sampling site strengths were able to be constructed. This allows each sampling site to further improve its significance as a medium for conservation awareness, and likewise provide recommendation on what each zoo are lacking. The findings of this study are also important to contribute to the literature for behavioural changes in Malaysian, since limited researches were conducted specifically on long-term impact study.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Emanuel Cladius Upin
author_facet	Emanuel Cladius Upin
author_sort	Emanuel Cladius Upin
title	Construction of captive wildlife tourism models in Malaysia
title_short	Construction of captive wildlife tourism models in Malaysia
title_full	Construction of captive wildlife tourism models in Malaysia
title_fullStr	Construction of captive wildlife tourism models in Malaysia
title_full_unstemmed	Construction of captive wildlife tourism models in Malaysia
title_sort	construction of captive wildlife tourism models in malaysia
granting_institution	Universiti Malaysia Sabah
granting_department	Institute For Tropical Biology And Conservation
publishDate	2018
url	https://eprints.ums.edu.my/id/eprint/26904/1/Construction%20of%20captive%20wildlife%20tourism%20models%20in%20Malaysia.pdf https://eprints.ums.edu.my/id/eprint/26904/3/Construction%20of%20captive%20wildlife%20tourism%20models%20in%20Malaysia-24.pdf
_version_	1747836561201823744

Construction of captive wildlife tourism models in Malaysia

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