The effect of flow experience of Malaysian millennials' intentions to use the online property websites

The property industry has always played an important part in the growth of the national economy. Moreover, the ability to perform online property transactions has opened endless new possibilities for the industry and necessitated the need for best practices. However, little is known about the underl...

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Main Author:	Chang Mui Ling
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HD28-9999 Industries Land use Labor
Online Access:	https://eprints.ums.edu.my/id/eprint/35760/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/35760/2/FULLTEXT.pdf
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id	my-ums-ep.35760
record_format	uketd_dc
spelling	my-ums-ep.357602023-07-12T08:05:24Z The effect of flow experience of Malaysian millennials' intentions to use the online property websites 2023 Chang Mui Ling HD28-9999 Industries. Land use. Labor The property industry has always played an important part in the growth of the national economy. Moreover, the ability to perform online property transactions has opened endless new possibilities for the industry and necessitated the need for best practices. However, little is known about the underlying factors that influence millennials in their intentions to use these websites. Specifically, the purpose of the study is to examine what determine millennials to access these online services and the factors that motivate their consistent use of them. Thus, this study examined the intentions of Malaysian millennials regarding online property websites by utilising the Stimulus Organism Response (S-0-R) model as a guiding principle. The proposed research framework encompassed seven aspects of the architectural quality of the website (ARQ) namely ubiquity (UB), ease of use (EU), information exchange (IN) atmospheric cues of websites (ATQ) such as informativeness (In), effectiveness (EF), and entertainment (En); while flow experience (FE) was used as a mediator to establish the research hypotheses. For this study, responses were collected from 354 respondents. Data were analysed using the Partial Least Squares (PLS). The findings indicate that effectiveness (EF) Entertainment (En), ARQ and ATQ have positive relationships with respondents' intention to use property online websites. The results of this empirical data will enable property marketers/developers, and government agencies to understand the determinants that influence Malaysian millennials to use online websites to sustain the success of the property industry in Malaysia. It may also have implications for theorists, policymakers, and managerial staff. Consequently, this study provides important findings on the factors that have a strong impact on consumers' intentions regarding online property websites. Suggestions for further research are also provided. 2023 Thesis https://eprints.ums.edu.my/id/eprint/35760/ https://eprints.ums.edu.my/id/eprint/35760/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/35760/2/FULLTEXT.pdf text en validuser dphil doctoral Universiti Malaysia Sabah Labuan Faculty of International Finance
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HD28-9999 Industries Land use Labor
spellingShingle	HD28-9999 Industries Land use Labor Chang Mui Ling The effect of flow experience of Malaysian millennials' intentions to use the online property websites
description	The property industry has always played an important part in the growth of the national economy. Moreover, the ability to perform online property transactions has opened endless new possibilities for the industry and necessitated the need for best practices. However, little is known about the underlying factors that influence millennials in their intentions to use these websites. Specifically, the purpose of the study is to examine what determine millennials to access these online services and the factors that motivate their consistent use of them. Thus, this study examined the intentions of Malaysian millennials regarding online property websites by utilising the Stimulus Organism Response (S-0-R) model as a guiding principle. The proposed research framework encompassed seven aspects of the architectural quality of the website (ARQ) namely ubiquity (UB), ease of use (EU), information exchange (IN) atmospheric cues of websites (ATQ) such as informativeness (In), effectiveness (EF), and entertainment (En); while flow experience (FE) was used as a mediator to establish the research hypotheses. For this study, responses were collected from 354 respondents. Data were analysed using the Partial Least Squares (PLS). The findings indicate that effectiveness (EF) Entertainment (En), ARQ and ATQ have positive relationships with respondents' intention to use property online websites. The results of this empirical data will enable property marketers/developers, and government agencies to understand the determinants that influence Malaysian millennials to use online websites to sustain the success of the property industry in Malaysia. It may also have implications for theorists, policymakers, and managerial staff. Consequently, this study provides important findings on the factors that have a strong impact on consumers' intentions regarding online property websites. Suggestions for further research are also provided.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Chang Mui Ling
author_facet	Chang Mui Ling
author_sort	Chang Mui Ling
title	The effect of flow experience of Malaysian millennials' intentions to use the online property websites
title_short	The effect of flow experience of Malaysian millennials' intentions to use the online property websites
title_full	The effect of flow experience of Malaysian millennials' intentions to use the online property websites
title_fullStr	The effect of flow experience of Malaysian millennials' intentions to use the online property websites
title_full_unstemmed	The effect of flow experience of Malaysian millennials' intentions to use the online property websites
title_sort	effect of flow experience of malaysian millennials' intentions to use the online property websites
granting_institution	Universiti Malaysia Sabah
granting_department	Labuan Faculty of International Finance
publishDate	2023
url	https://eprints.ums.edu.my/id/eprint/35760/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/35760/2/FULLTEXT.pdf
_version_	1776102895229337600

The effect of flow experience of Malaysian millennials' intentions to use the online property websites

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