Determinants of e-commerce adoption among entrepreneurs

A research study has been carried out to find out the determinants of electronic commerce (e-commerce) adoption among entrepreneurs. A conceptual framework has been formed and modified to suit this research based on the original Technology Acceptance Model (TAM) which are including Perceived Usefuln...

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Main Author: Poon, Penny May Lane
Format: Thesis
Language:English
Published: 2010
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Online Access:https://eprints.ums.edu.my/id/eprint/3608/1/mt0000000033.pdf
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spelling my-ums-ep.36082017-11-14T07:30:34Z Determinants of e-commerce adoption among entrepreneurs 2010 Poon, Penny May Lane HF Commerce A research study has been carried out to find out the determinants of electronic commerce (e-commerce) adoption among entrepreneurs. A conceptual framework has been formed and modified to suit this research based on the original Technology Acceptance Model (TAM) which are including Perceived Usefulness and Perceived Ease of Use as the intervening variables. The external variable or independent variables chosen for this research were Demographic Profile and Entrepreneurial Characteristics. Age, Ethnicity and Education Level were chosen as the dimensions to be analyzed in Demographic Profile while Need for Achievement, Risk-taking Ability and Locus of Control were the chosen dimensions for Entrepreneurial Characteristics. A total of 290 questionnaires have been distributed via email to all the possible respondents whom are established business owners regardless brick-and-mortal, brick-and-click, or click only business in Kota Kinabalu, Sabah. However, only 170 respondents were sampled due to the constraint of time. SPSS statistical tools were used as the medium to analyze the data collected. From the results obtained, demographic profile has been proven to be invalid as the determinant while entrepreneurial characteristics are valid as the determinant of the e-commerce adoption. The intervening variables have shown positive relationship with the dependent variable, the degree of e-commerce adoption as well. Hence, it can be concluded that entrepreneurial characteristics (need for achievement, risk-taking ability and locus of control) have significant relationship with the e-commerce adoption and they are valid as the determinants of the degree of e-commerce adoption. 2010 Thesis https://eprints.ums.edu.my/id/eprint/3608/ https://eprints.ums.edu.my/id/eprint/3608/1/mt0000000033.pdf text en public masters Universiti Malaysia Sabah School of Business and Economics
institution Universiti Malaysia Sabah
collection UMS Institutional Repository
language English
topic HF Commerce
spellingShingle HF Commerce
Poon, Penny May Lane
Determinants of e-commerce adoption among entrepreneurs
description A research study has been carried out to find out the determinants of electronic commerce (e-commerce) adoption among entrepreneurs. A conceptual framework has been formed and modified to suit this research based on the original Technology Acceptance Model (TAM) which are including Perceived Usefulness and Perceived Ease of Use as the intervening variables. The external variable or independent variables chosen for this research were Demographic Profile and Entrepreneurial Characteristics. Age, Ethnicity and Education Level were chosen as the dimensions to be analyzed in Demographic Profile while Need for Achievement, Risk-taking Ability and Locus of Control were the chosen dimensions for Entrepreneurial Characteristics. A total of 290 questionnaires have been distributed via email to all the possible respondents whom are established business owners regardless brick-and-mortal, brick-and-click, or click only business in Kota Kinabalu, Sabah. However, only 170 respondents were sampled due to the constraint of time. SPSS statistical tools were used as the medium to analyze the data collected. From the results obtained, demographic profile has been proven to be invalid as the determinant while entrepreneurial characteristics are valid as the determinant of the e-commerce adoption. The intervening variables have shown positive relationship with the dependent variable, the degree of e-commerce adoption as well. Hence, it can be concluded that entrepreneurial characteristics (need for achievement, risk-taking ability and locus of control) have significant relationship with the e-commerce adoption and they are valid as the determinants of the degree of e-commerce adoption.
format Thesis
qualification_level Master's degree
author Poon, Penny May Lane
author_facet Poon, Penny May Lane
author_sort Poon, Penny May Lane
title Determinants of e-commerce adoption among entrepreneurs
title_short Determinants of e-commerce adoption among entrepreneurs
title_full Determinants of e-commerce adoption among entrepreneurs
title_fullStr Determinants of e-commerce adoption among entrepreneurs
title_full_unstemmed Determinants of e-commerce adoption among entrepreneurs
title_sort determinants of e-commerce adoption among entrepreneurs
granting_institution Universiti Malaysia Sabah
granting_department School of Business and Economics
publishDate 2010
url https://eprints.ums.edu.my/id/eprint/3608/1/mt0000000033.pdf
_version_ 1747836320228573184