Determinants of customers' intention to use Islamic banking products : a study of consumers in Kota Kinabalu, Sabah
Nowadays, intense competition that exists in the financial market has cause a big challenge on profitability in banking institutions of all sizes. As Malaysia is a Muslim country where both Islamic banks and conventional banks are operated, it is crucial to understand the main factors that encourage...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Online Access: | https://eprints.ums.edu.my/id/eprint/37579/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37579/2/FULLTEXT.pdf |
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