The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu

The purpose of this study is to examine the relationship between product quality concerned in the eight quality dimensions and the intention to repurchase on shirt/blouse products made in China in Kata Kinabalu, Sabah. The study has conceptualized that product quality as a multidimensional construct...

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Main Author:	Sun Yu
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/37590/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37590/2/FULLTEXT.pdf
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id	my-ums-ep.37590
record_format	uketd_dc
spelling	my-ums-ep.375902023-11-16T02:13:09Z The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu 2015 Sun Yu HF5410-5417.5 Marketing. Distribution of products The purpose of this study is to examine the relationship between product quality concerned in the eight quality dimensions and the intention to repurchase on shirt/blouse products made in China in Kata Kinabalu, Sabah. The study has conceptualized that product quality as a multidimensional construct which consists of eight dimensions, which are performance, features, reliability, conformance, durability, aesthetics, serviceability and perceived quality, and an uni-dimensional construct, the intention to repurchase. There were 229 respondents used for the statistic analysis. The data was gathered using survey interview questionnaire through snowballing technique in Kata Kinabalu. From the framework of this study, eight hypotheses have been developed and tested using PLS-SEM. The result showed that product performance, features, reliability, aesthetics and perceived quality positively impact on consumers' repurchase intentions on the shirt/blouse products made in China. The finding of this research suggested that performance, features, reliability, aesthetics and perceived quality are essential for China export companies because that directly influence consumers' repurchase behavior. Future research should do a similar study in light of the relationship between eight quality dimensions and the intention to repurchase on other products made in China, such as electronics or electronic products in other states of Malaysia. 2015 Thesis https://eprints.ums.edu.my/id/eprint/37590/ https://eprints.ums.edu.my/id/eprint/37590/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/37590/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Sun Yu The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
description	The purpose of this study is to examine the relationship between product quality concerned in the eight quality dimensions and the intention to repurchase on shirt/blouse products made in China in Kata Kinabalu, Sabah. The study has conceptualized that product quality as a multidimensional construct which consists of eight dimensions, which are performance, features, reliability, conformance, durability, aesthetics, serviceability and perceived quality, and an uni-dimensional construct, the intention to repurchase. There were 229 respondents used for the statistic analysis. The data was gathered using survey interview questionnaire through snowballing technique in Kata Kinabalu. From the framework of this study, eight hypotheses have been developed and tested using PLS-SEM. The result showed that product performance, features, reliability, aesthetics and perceived quality positively impact on consumers' repurchase intentions on the shirt/blouse products made in China. The finding of this research suggested that performance, features, reliability, aesthetics and perceived quality are essential for China export companies because that directly influence consumers' repurchase behavior. Future research should do a similar study in light of the relationship between eight quality dimensions and the intention to repurchase on other products made in China, such as electronics or electronic products in other states of Malaysia.
format	Thesis
qualification_level	Master's degree
author	Sun Yu
author_facet	Sun Yu
author_sort	Sun Yu
title	The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
title_short	The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
title_full	The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
title_fullStr	The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
title_full_unstemmed	The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu
title_sort	perception of product quality and the intention to repurchase on shirt/blouse products made in china amongst consumers in kota kinabalu
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2015
url	https://eprints.ums.edu.my/id/eprint/37590/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37590/2/FULLTEXT.pdf
_version_	1783727547545026560

The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu

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