The perception of product quality and the intention to repurchase on shirt/blouse products made in China amongst consumers in Kota Kinabalu

The purpose of this study is to examine the relationship between product quality concerned in the eight quality dimensions and the intention to repurchase on shirt/blouse products made in China in Kata Kinabalu, Sabah. The study has conceptualized that product quality as a multidimensional construct...

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主要作者: Sun Yu
格式: Thesis
语言:English
English
出版: 2015
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在线阅读:https://eprints.ums.edu.my/id/eprint/37590/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/37590/2/FULLTEXT.pdf
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