The influence of social media marketing on customer buying behavior in Kota Kinabalu

Nowadays, any marketer or business owner should understand the importance of online marketing. Doing a business on the website signifies leveraging social media to generate a lot of buzz in relation to a brand. Social media platforms offer huge possibilities for maintaining relationships with custom...

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Bibliographic Details
Main Author: Wang Jian
Format: Thesis
Language:English
English
Published: 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/37594/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/37594/2/FULLTEXT.pdf
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