The influence of social media marketing on customer buying behavior in Kota Kinabalu
Nowadays, any marketer or business owner should understand the importance of online marketing. Doing a business on the website signifies leveraging social media to generate a lot of buzz in relation to a brand. Social media platforms offer huge possibilities for maintaining relationships with custom...
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Main Author: | Wang Jian |
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Format: | Thesis |
Language: | English English |
Published: |
2016
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/37594/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37594/2/FULLTEXT.pdf |
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