The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity

Nowadays, unit trust investment becomes one of the most popular investment tools which is preferred by the investors in Malaysia as well as throughout the world. Thus, this leads to the rapid growth of the unit trust management companies which are offering wide range of the unit trust funds in Malay...

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Main Author:	Rasidah Akhamat
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	HG4530 Investment companies Investment trusts Mutual funds
Online Access:	https://eprints.ums.edu.my/id/eprint/37624/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37624/2/FULLTEXT.pdf
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id	my-ums-ep.37624
record_format	uketd_dc
spelling	my-ums-ep.376242023-11-22T03:39:23Z The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity 2016 Rasidah Akhamat HG4530 Investment companies. Investment trusts. Mutual funds Nowadays, unit trust investment becomes one of the most popular investment tools which is preferred by the investors in Malaysia as well as throughout the world. Thus, this leads to the rapid growth of the unit trust management companies which are offering wide range of the unit trust funds in Malaysia. The rapid growth of this unit trust management companies will eventually create an intense competition among them. Therefore, it is crucial to understand about the determinant of factors which influence the investor's intention to invest in the unit trust funds so that the effective marketing strategies can be implemented in order to attract the new potential investors as well as maintaining the existing investors. The main purpose of this study is to examine the relationship between attitude, subjective norm, perceived behavioural control and risk propensity with the intention to invest in the unit trust funds among the public sector employees in Kata Kinabalu, Sabah. Theory of Planned Behaviour by Ajzen (1991) was used as an underlying theory for this study. The survey method used whereby a total of 250 questionnaires were distributed at the several public sector locations but only 176 questionnaires were usable for data analysis. The Smart Partial Least Square 2.0 (SmartPLS) was used for hypothesis testing. The findings of this study found that attitude and perceived behavioural control were significant and positively correlated with the intention. Meanwhile, in contrast subjective norm and risk propensity were found insignificant with the intention to invest in the unit trust funds. The findings of this study were in line with the previous research except for the subjective norm which found contradict with the TPB. 2016 Thesis https://eprints.ums.edu.my/id/eprint/37624/ https://eprints.ums.edu.my/id/eprint/37624/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/37624/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HG4530 Investment companies Investment trusts Mutual funds
spellingShingle	HG4530 Investment companies Investment trusts Mutual funds Rasidah Akhamat The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity
description	Nowadays, unit trust investment becomes one of the most popular investment tools which is preferred by the investors in Malaysia as well as throughout the world. Thus, this leads to the rapid growth of the unit trust management companies which are offering wide range of the unit trust funds in Malaysia. The rapid growth of this unit trust management companies will eventually create an intense competition among them. Therefore, it is crucial to understand about the determinant of factors which influence the investor's intention to invest in the unit trust funds so that the effective marketing strategies can be implemented in order to attract the new potential investors as well as maintaining the existing investors. The main purpose of this study is to examine the relationship between attitude, subjective norm, perceived behavioural control and risk propensity with the intention to invest in the unit trust funds among the public sector employees in Kata Kinabalu, Sabah. Theory of Planned Behaviour by Ajzen (1991) was used as an underlying theory for this study. The survey method used whereby a total of 250 questionnaires were distributed at the several public sector locations but only 176 questionnaires were usable for data analysis. The Smart Partial Least Square 2.0 (SmartPLS) was used for hypothesis testing. The findings of this study found that attitude and perceived behavioural control were significant and positively correlated with the intention. Meanwhile, in contrast subjective norm and risk propensity were found insignificant with the intention to invest in the unit trust funds. The findings of this study were in line with the previous research except for the subjective norm which found contradict with the TPB.
format	Thesis
qualification_level	Master's degree
author	Rasidah Akhamat
author_facet	Rasidah Akhamat
author_sort	Rasidah Akhamat
title	The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity
title_short	The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity
title_full	The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity
title_fullStr	The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity
title_full_unstemmed	The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity
title_sort	factors influencing the public sector employees' investment in unit trust funds : an application of the theory of planned behaviour and risk propensity
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2016
url	https://eprints.ums.edu.my/id/eprint/37624/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37624/2/FULLTEXT.pdf
_version_	1783727549852942336

The factors influencing the public sector employees' investment in unit trust funds : An application of the theory of planned behaviour and risk propensity

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