The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination

The purpose of this study is to examine whether the perception on travel biogs have effect on the perceived enjoyment and the intention to visit a destination among the Sabahan tourists. This study had been analyzing the relationship between the perception towards travel biogs and perceived enjoymen...

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Main Author:	Olga Willnelia Nasib
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	HM831-901 Social change
Online Access:	https://eprints.ums.edu.my/id/eprint/37627/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37627/2/FULLTEXT.pdf
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id	my-ums-ep.37627
record_format	uketd_dc
spelling	my-ums-ep.376272023-11-22T03:40:39Z The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination 2016 Olga Willnelia Nasib HM831-901 Social change The purpose of this study is to examine whether the perception on travel biogs have effect on the perceived enjoyment and the intention to visit a destination among the Sabahan tourists. This study had been analyzing the relationship between the perception towards travel biogs and perceived enjoyment perception towards travel biogs and intention to visit the mediator effect of perceived enjoyment on the relationship between the exogenous and endogenous variable has been explored. This study has identified the perception towards travel biog, which consist of novelty, reliability, understandability and trustworthiness. The participants for this study are those did use travel biogs before this and the data were collected at Kota Kinabalu International Airport. Data from the survey were used for the statistical analysis. SmartPLS (Partial Least Square) version 2. O was used to test the hypothesis. The results shows that perception related to novelty and understandability has a significant relationship with perceived enjoyment. Meanwhile reliability and trustworthiness has no relationship with perceived enjoyment. The results show that eh perceived enjoyment mediates the relationship between novelty and understandability with intention to visit The findings of this study suggest that novelty and understandability is important in forming the perceived enjoyment and direct effect with the intention to visit a destination for future research other factors for the perception towards travel biogs should be examined. 2016 Thesis https://eprints.ums.edu.my/id/eprint/37627/ https://eprints.ums.edu.my/id/eprint/37627/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/37627/2/FULLTEXT.pdf text en validuser masters Unversiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HM831-901 Social change
spellingShingle	HM831-901 Social change Olga Willnelia Nasib The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
description	The purpose of this study is to examine whether the perception on travel biogs have effect on the perceived enjoyment and the intention to visit a destination among the Sabahan tourists. This study had been analyzing the relationship between the perception towards travel biogs and perceived enjoyment perception towards travel biogs and intention to visit the mediator effect of perceived enjoyment on the relationship between the exogenous and endogenous variable has been explored. This study has identified the perception towards travel biog, which consist of novelty, reliability, understandability and trustworthiness. The participants for this study are those did use travel biogs before this and the data were collected at Kota Kinabalu International Airport. Data from the survey were used for the statistical analysis. SmartPLS (Partial Least Square) version 2. O was used to test the hypothesis. The results shows that perception related to novelty and understandability has a significant relationship with perceived enjoyment. Meanwhile reliability and trustworthiness has no relationship with perceived enjoyment. The results show that eh perceived enjoyment mediates the relationship between novelty and understandability with intention to visit The findings of this study suggest that novelty and understandability is important in forming the perceived enjoyment and direct effect with the intention to visit a destination for future research other factors for the perception towards travel biogs should be examined.
format	Thesis
qualification_level	Master's degree
author	Olga Willnelia Nasib
author_facet	Olga Willnelia Nasib
author_sort	Olga Willnelia Nasib
title	The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_short	The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_full	The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_fullStr	The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_full_unstemmed	The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
title_sort	effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination
granting_institution	Unversiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2016
url	https://eprints.ums.edu.my/id/eprint/37627/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37627/2/FULLTEXT.pdf
_version_	1783727550611062784

The effects of perception towards travel blogs' content on the behavioral intention to visit a tourist destination

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