The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah

The core of this paper aims to investigate the low-impact performance of Malaysia's franchising industry as compared to its competitors through effect of resourcebased factors entrepreneurial orientation, market orientation, absorptive capacity and social exchange factor relationship quality on...

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Main Author:	Maryum Zaigham
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5428-5429.6 Retail trade
Online Access:	https://eprints.ums.edu.my/id/eprint/37648/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37648/2/FULLTEXT.pdf
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id	my-ums-ep.37648
record_format	uketd_dc
spelling	my-ums-ep.376482023-11-24T06:58:08Z The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah 2017 Maryum Zaigham HF5428-5429.6 Retail trade The core of this paper aims to investigate the low-impact performance of Malaysia's franchising industry as compared to its competitors through effect of resourcebased factors entrepreneurial orientation, market orientation, absorptive capacity and social exchange factor relationship quality on firm performance among business format franchisees in Sabah, Malaysia . Lacking from the Malaysian context, previous literature consistently tested the resource-performance significance from the perspective of franchisors, causing the franchisees' perspectives being neglected. Thus, a total of 92 international and local franchisee firms were tested through questionnaire distribution using electronic and manual measures. The results revealed that quality of a franchisor-franchisee relationship built on trust, mutual commitment and norms affect their performance significantly. Additionally, firms in Sabah ought to be more autonomous in taking decisions on their franchisor's behalf, innovating and initiating competitive actions leads to superior firm performance. The paper's findings can direct current and future franchisees in focusing on being more proactive, innovative, autonomous and creating a healthier relationship with their franchisors to achieve performance. 2017 Thesis https://eprints.ums.edu.my/id/eprint/37648/ https://eprints.ums.edu.my/id/eprint/37648/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/37648/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5428-5429.6 Retail trade
spellingShingle	HF5428-5429.6 Retail trade Maryum Zaigham The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah
description	The core of this paper aims to investigate the low-impact performance of Malaysia's franchising industry as compared to its competitors through effect of resourcebased factors entrepreneurial orientation, market orientation, absorptive capacity and social exchange factor relationship quality on firm performance among business format franchisees in Sabah, Malaysia . Lacking from the Malaysian context, previous literature consistently tested the resource-performance significance from the perspective of franchisors, causing the franchisees' perspectives being neglected. Thus, a total of 92 international and local franchisee firms were tested through questionnaire distribution using electronic and manual measures. The results revealed that quality of a franchisor-franchisee relationship built on trust, mutual commitment and norms affect their performance significantly. Additionally, firms in Sabah ought to be more autonomous in taking decisions on their franchisor's behalf, innovating and initiating competitive actions leads to superior firm performance. The paper's findings can direct current and future franchisees in focusing on being more proactive, innovative, autonomous and creating a healthier relationship with their franchisors to achieve performance.
format	Thesis
qualification_level	Master's degree
author	Maryum Zaigham
author_facet	Maryum Zaigham
author_sort	Maryum Zaigham
title	The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah
title_short	The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah
title_full	The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah
title_fullStr	The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah
title_full_unstemmed	The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah
title_sort	impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in sabah
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2017
url	https://eprints.ums.edu.my/id/eprint/37648/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/37648/2/FULLTEXT.pdf
_version_	1783727555109453824

The impact on entrepreneurial orientation, market orientation and relationship quality on performance of business format franchisee firms in Sabah

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