The relationship between service quality, satisfaction and customer loyalty in the context of private high schools in Kota Kinabalu, Sabah

This study has been carried out to understand the relationship between service quality dimensions, satisfaction and customer loyalty towards private high schools in Kata Kinabalu. This study seeks to contribute to the development of a conceptual framework that integrates service quality, satisfactio...

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Bibliographic Details
Main Author: Anthea Jacelyn Melanie Matanjun
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38530/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38530/2/FULLTEXT.pdf
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