Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness

The purpose of this study is to determine the factors that influencing the online purchase intention of movie ticket among Malaysians. The framework of this study was the integration of Technology Acceptance Model and Trust Model, adopted from Gefen et al. (2003). This study was conducted using ques...

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Main Author:	Chong Wan Seong
Format:	Thesis
Language:	English English
Published:	2012
Subjects:	HF5546-5548.6 Office management
Online Access:	https://eprints.ums.edu.my/id/eprint/38531/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38531/2/FULLTEXT.pdf
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id	my-ums-ep.38531
record_format	uketd_dc
spelling	my-ums-ep.385312024-04-23T07:05:31Z Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness 2012 Chong Wan Seong HF5546-5548.6 Office management The purpose of this study is to determine the factors that influencing the online purchase intention of movie ticket among Malaysians. The framework of this study was the integration of Technology Acceptance Model and Trust Model, adopted from Gefen et al. (2003). This study was conducted using questionnaire as the instrument and distributed through internet. A total of 185 sets questionnaires were received. However, 33 sets were uncompleted and two respondents were out of the age range (18-34 years old). From the result of the data analyses done, all the hypotheses were confirmed to be significant. Trust was found to have mediating effect towards the relationship between Structural Assurances, Knowledge-based Familiarity and purchase intention. Perceived Usefulness also found to have mediating effect towards the relationship between Perceived Ease of Use and Purchase Intention. The findings of this study may help the marketer to gain better understanding about the factors that influence the consumers' online movie ticket purchase intention and allow them to develop a more effective strategy to increase the numbers of online movie ticket purchasers. 2012 Thesis https://eprints.ums.edu.my/id/eprint/38531/ https://eprints.ums.edu.my/id/eprint/38531/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38531/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Sekolah Perniagaan dan Ekonomi
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5546-5548.6 Office management
spellingShingle	HF5546-5548.6 Office management Chong Wan Seong Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness
description	The purpose of this study is to determine the factors that influencing the online purchase intention of movie ticket among Malaysians. The framework of this study was the integration of Technology Acceptance Model and Trust Model, adopted from Gefen et al. (2003). This study was conducted using questionnaire as the instrument and distributed through internet. A total of 185 sets questionnaires were received. However, 33 sets were uncompleted and two respondents were out of the age range (18-34 years old). From the result of the data analyses done, all the hypotheses were confirmed to be significant. Trust was found to have mediating effect towards the relationship between Structural Assurances, Knowledge-based Familiarity and purchase intention. Perceived Usefulness also found to have mediating effect towards the relationship between Perceived Ease of Use and Purchase Intention. The findings of this study may help the marketer to gain better understanding about the factors that influence the consumers' online movie ticket purchase intention and allow them to develop a more effective strategy to increase the numbers of online movie ticket purchasers.
format	Thesis
qualification_level	Master's degree
author	Chong Wan Seong
author_facet	Chong Wan Seong
author_sort	Chong Wan Seong
title	Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness
title_short	Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness
title_full	Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness
title_fullStr	Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness
title_full_unstemmed	Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness
title_sort	factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness
granting_institution	Universiti Malaysia Sabah
granting_department	Sekolah Perniagaan dan Ekonomi
publishDate	2012
url	https://eprints.ums.edu.my/id/eprint/38531/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38531/2/FULLTEXT.pdf
_version_	1804890324465614848

Factors influencing the online purchase intention of movie ticket : the mediating effect of trust and perceived usefulness

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