Tourists motivation and satisfaction on firefly-watching tour using importance-performance analysis

Tourists motivation and satisfaction on firefly-watching tour using importance-performance analysis

Tourism industry has recognized the importance of fireflies as an ecotourism attraction. In particular, this research sought to understand the motivation and satisfaction of the firefly-watching tourists in order to assess the management's success in meeting the consumers' expectations. Th...

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书目详细资料
主要作者:	Syazlina Saib
格式:	Thesis
语言:	English English
出版:	2017
主题:	QL461-599.82 Insects
在线阅读:	https://eprints.ums.edu.my/id/eprint/38541/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38541/2/FULLTEXT.pdf
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