Tourists motivation and satisfaction on firefly-watching tour using importance-performance analysis
Tourism industry has recognized the importance of fireflies as an ecotourism attraction. In particular, this research sought to understand the motivation and satisfaction of the firefly-watching tourists in order to assess the management's success in meeting the consumers' expectations. Th...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2017
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| 主題: | |
| 在線閱讀: | https://eprints.ums.edu.my/id/eprint/38541/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38541/2/FULLTEXT.pdf |
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