The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah

The aim of this study is to determine the relationship between brand personality, brand attitude and purchase intention towards facial skin care products in Kota Kinabalu, Sabah. Brand Personality is the independent variable, brand attitude acts as the mediator and purchase intention is the dependen...

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Bibliographic Details
Main Author: Jessie James Sham
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38573/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38573/2/FULLTEXT.pdf
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