A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry

The main objective of the study is to examine the relationship between Talent Management Practices (TMP), Employee Value Proposition (EVP) and Talent Brand Strategy (TBS) in the Malaysian banking industry as the three underlying variables with twelve indicators of this research. The study uses quant...

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Main Author: Dewi Tajuddin
Format: Thesis
Language:English
English
Published: 2013
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38744/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38744/2/FULLTEXT.pdf
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spelling my-ums-ep.387442024-05-24T01:39:02Z A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry 2013 Dewi Tajuddin HF5549-5549.5 Personnel management. Employment management The main objective of the study is to examine the relationship between Talent Management Practices (TMP), Employee Value Proposition (EVP) and Talent Brand Strategy (TBS) in the Malaysian banking industry as the three underlying variables with twelve indicators of this research. The study uses quantitative methods by which the data were collected using the survey method using mailedquestionnaires to 1200 respondents. The four research objectives and questions of the study were addressed by performing data analysis with Structural Equation Modeling (SEM). The four main hypotheses of the study argued that there are significant positive relationships between TMP, EVP and TBS. Likewise, the results show there is a positive relationship between the EVP and TBS, and interestingly the relationship between TMP and TBS is mediated partially by the EVP. As such, the mediating role played by Employee Value Proposition helps to explain the underlying process that is responsible for causing significant positive relationships between Talent Management Practices and Talent Brand Strategy. The study concludes that due to the presence of empirical evidence on the usefulness of Talent Management Practices, Employee Value Proposition and Talent Brand Strategy, the findings of this study have practical implications for talent development programs in the Malaysian banking industry. The study therefore suggests that Malaysian banks need to have to their own integrated talent programs by not only developing but also retaining their talented employees due to the acute shortage of banking talent in Malaysia as talent development requires investment in intangible asset. 2013 Thesis https://eprints.ums.edu.my/id/eprint/38744/ https://eprints.ums.edu.my/id/eprint/38744/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38744/2/FULLTEXT.pdf text en validuser dphil doctoral Universiti Malaysia Sabah Sekolah Perniagaan dan Ekonomi
institution Universiti Malaysia Sabah
collection UMS Institutional Repository
language English
English
topic HF5549-5549.5 Personnel management
Employment management
spellingShingle HF5549-5549.5 Personnel management
Employment management
Dewi Tajuddin
A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry
description The main objective of the study is to examine the relationship between Talent Management Practices (TMP), Employee Value Proposition (EVP) and Talent Brand Strategy (TBS) in the Malaysian banking industry as the three underlying variables with twelve indicators of this research. The study uses quantitative methods by which the data were collected using the survey method using mailedquestionnaires to 1200 respondents. The four research objectives and questions of the study were addressed by performing data analysis with Structural Equation Modeling (SEM). The four main hypotheses of the study argued that there are significant positive relationships between TMP, EVP and TBS. Likewise, the results show there is a positive relationship between the EVP and TBS, and interestingly the relationship between TMP and TBS is mediated partially by the EVP. As such, the mediating role played by Employee Value Proposition helps to explain the underlying process that is responsible for causing significant positive relationships between Talent Management Practices and Talent Brand Strategy. The study concludes that due to the presence of empirical evidence on the usefulness of Talent Management Practices, Employee Value Proposition and Talent Brand Strategy, the findings of this study have practical implications for talent development programs in the Malaysian banking industry. The study therefore suggests that Malaysian banks need to have to their own integrated talent programs by not only developing but also retaining their talented employees due to the acute shortage of banking talent in Malaysia as talent development requires investment in intangible asset.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Dewi Tajuddin
author_facet Dewi Tajuddin
author_sort Dewi Tajuddin
title A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry
title_short A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry
title_full A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry
title_fullStr A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry
title_full_unstemmed A study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the Malaysian banking industry
title_sort study of talent management practices and talent brand strategy with a mediating role of employee value proposition in the malaysian banking industry
granting_institution Universiti Malaysia Sabah
granting_department Sekolah Perniagaan dan Ekonomi
publishDate 2013
url https://eprints.ums.edu.my/id/eprint/38744/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38744/2/FULLTEXT.pdf
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