The effect of brand image and brand personality towards satisfaction and loyalty intention in the context Sabah beverage product

The purpose of this study is to study the effect of brand image and brand personality on satisfaction and loyalty intention in the context of Sabah beverage product. The study also examines the mediating effects of satisfaction between brand image and loyalty intention as well as between brand perso...

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Bibliographic Details
Main Author: Chang, Augustina Mei Xin
Format: Thesis
Language:English
English
Published: 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38778/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38778/2/FULLTEXT.pdf
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