Relationship between brand personality, brand attitude and purchase intention of Proton Exora

The purpose of this study is to investigate the influence of brand personality and brand attitude towards purchase intention of Proton Exora brand which more specifically for Proton Exora, a leading Malaysian automobile manufacturing. Moreover, brand attitude as the mediating effect between the rela...

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Bibliographic Details
Main Author: Anuar Ibrahim Isah
Format: Thesis
Language:English
English
Published: 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38876/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38876/2/FULLTEXT.pdf
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