Relationship between brand personality, brand attitude and purchase intention of Proton Exora
The purpose of this study is to investigate the influence of brand personality and brand attitude towards purchase intention of Proton Exora brand which more specifically for Proton Exora, a leading Malaysian automobile manufacturing. Moreover, brand attitude as the mediating effect between the rela...
Saved in:
Main Author: | Anuar Ibrahim Isah |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2016
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/38876/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38876/2/FULLTEXT.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Development of a lab-scale hybrid vehicle system for small gasoline engine
by: Zainul Abidin, Zainul Ameerul Ikhsan
Published: (2021) -
Friction material (metal reinforcement) analysis of brake pad for light rail train system
by: Abdul Rahman, Abdul Rashid
Published: (2016) -
The development of finite element model for Malaysian Female Anthropometric Dummy
by: Tam, Lina
Published: (2015) -
Effect of sun radiation exposure on indoor air quality of car interior in tropical country
by: Othoman, Mohamad Asyraf
Published: (2015) -
Characteristic studies on types of paint spray for automotive parts in small and medium industry
by: Jamaluddin, Mohd Fakhrul Razi
Published: (2015)