Factor affecting online hotel reservation intention : Attitude as a mediator
The purpose of this study was to investigate the factors affecting consumer's attitude and intention towards online hotel reservation. In the meantime, this study also examined the mediating effect of attitude towards online hotel reservation intention. There were six main variables posited in...
Saved in:
Main Author: | Menaga Venugopal |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2016
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/38882/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38882/2/FULLTEXT.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Performance Measurement System in Hotel Industry: A Case Study on Selected Hotel
by: Zainon, Alias
Published: (2012) -
Decision-Making In Hotel Pricing
by: Harmiles, Daramin
Published: (2001) -
The practice of organizational flexibility in Malaysia higher rated hotels
by: Sharon, Jong Ying Hui
Published: (2016) -
Internet Usage In The Hospitality Industry: A Case of Penang Hotels
by: Abdulnabi, Abdulsalam Mehoub Mehoub
Published: (2007) -
Influence of learning transfer factors on competencies and performance in the Sabah Hotel industry
by: Toh, Pei Sung
Published: (2015)