Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment

This study aims to identify and investigate the relationship between operations strategy and market orientation in determining Small and Medium Enterprises (SMEs) performance in Kata Kinabalu, Sabah. Simultaneously, this study examines the effect of business environment as a moderator. The Resource-...

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Main Author:	Nurulain Najihah Muda
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
Online Access:	https://eprints.ums.edu.my/id/eprint/38885/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38885/2/FULLTEXT.pdf
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id	my-ums-ep.38885
record_format	uketd_dc
spelling	my-ums-ep.388852024-06-21T07:02:01Z Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment 2017 Nurulain Najihah Muda HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades This study aims to identify and investigate the relationship between operations strategy and market orientation in determining Small and Medium Enterprises (SMEs) performance in Kata Kinabalu, Sabah. Simultaneously, this study examines the effect of business environment as a moderator. The Resource-Based View and Contingency Theory was used to gauge and engage the SMEs performance. A total of 242 selfadministered questionnaires were distributed among SMEs in service sector in Kata Kinabalu. The findings of this study revealed that there is significant relationship between operations strategy, market orientation and SMEs performance. However, this study partially support this relationship between operations strategy and SMEs performance and relationship between market orientation and SMEs performance whereby quality, flexibility, competitor orientation and inter-functional coordination have significant influence towards SMEs performance. The moderator of this study is business environment. However, this study also partially supports the moderating effect of business environment towards SMEs performance. This study through its research and findings can help to provide the information related the key determinants of SMEs, particularly on the effects of operations strategy and market orientation towards SMEs performance. 2017 Thesis https://eprints.ums.edu.my/id/eprint/38885/ https://eprints.ums.edu.my/id/eprint/38885/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38885/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades
spellingShingle	HD2340.8-2346.5 Small and medium-sized businesses artisans handicrafts trades Nurulain Najihah Muda Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment
description	This study aims to identify and investigate the relationship between operations strategy and market orientation in determining Small and Medium Enterprises (SMEs) performance in Kata Kinabalu, Sabah. Simultaneously, this study examines the effect of business environment as a moderator. The Resource-Based View and Contingency Theory was used to gauge and engage the SMEs performance. A total of 242 selfadministered questionnaires were distributed among SMEs in service sector in Kata Kinabalu. The findings of this study revealed that there is significant relationship between operations strategy, market orientation and SMEs performance. However, this study partially support this relationship between operations strategy and SMEs performance and relationship between market orientation and SMEs performance whereby quality, flexibility, competitor orientation and inter-functional coordination have significant influence towards SMEs performance. The moderator of this study is business environment. However, this study also partially supports the moderating effect of business environment towards SMEs performance. This study through its research and findings can help to provide the information related the key determinants of SMEs, particularly on the effects of operations strategy and market orientation towards SMEs performance.
format	Thesis
qualification_level	Master's degree
author	Nurulain Najihah Muda
author_facet	Nurulain Najihah Muda
author_sort	Nurulain Najihah Muda
title	Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment
title_short	Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment
title_full	Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment
title_fullStr	Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment
title_full_unstemmed	Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment
title_sort	operation strategies and market orientations in determining small and medium enterprise performance in kota kinabalu, sabah : the moderating effects of business environment
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2017
url	https://eprints.ums.edu.my/id/eprint/38885/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38885/2/FULLTEXT.pdf
_version_	1804890346233004032

Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment

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