Operation strategies and market orientations in determining small and medium enterprise performance in Kota Kinabalu, Sabah : the moderating effects of business environment
This study aims to identify and investigate the relationship between operations strategy and market orientation in determining Small and Medium Enterprises (SMEs) performance in Kata Kinabalu, Sabah. Simultaneously, this study examines the effect of business environment as a moderator. The Resource-...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38885/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38885/2/FULLTEXT.pdf |
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