The effect of bloggers' recommendations on consumer purchase intention

This study is aim to examine the relationship between perceived usefulness, trustworthiness, information quality, and perceived benefit of bloggers' recommendations on consumer attitude towards bloggers' recommendation. The mediating impact of consumer attitude towards bloggers' recom...

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Main Author:	Ting, Ming
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	TK5101-6720 Telecommunication Including telegraphy telephone radio radar television
Online Access:	https://eprints.ums.edu.my/id/eprint/38892/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38892/2/FULLTEXT.pdf
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id	my-ums-ep.38892
record_format	uketd_dc
spelling	my-ums-ep.388922024-06-21T07:04:48Z The effect of bloggers' recommendations on consumer purchase intention 2016 Ting, Ming TK5101-6720 Telecommunication Including telegraphy, telephone, radio, radar, television This study is aim to examine the relationship between perceived usefulness, trustworthiness, information quality, and perceived benefit of bloggers' recommendations on consumer attitude towards bloggers' recommendation. The mediating impact of consumer attitude towards bloggers' recommendation on the relationships between perceived usefulness, trustworthiness, information quality, and perceived benefits with purchase intention was also investigated. The target population of the study consists of respondents who have experience in reading biog articles from all demographic background. Self-administered questionnaires were distributed to 384 respondents by using proportionate stratified random sampling method in Kota Kinabalu, Tawau, and Sandakan. Results have demonstrated that perceived usefulness, trustworthiness, information quality, and perceived benefits have positive relationship with consumer attitude towards bloggers' recommendations. The study has also found that the mediation effect of consumer attitude towards bloggers' recommendations was significant on the relationships between perceived usefulness, trustworthiness, information quality, and perceived benefits with purchase intention. Finally, the discussion on results and the contribution together with the limitation of the study are discussed. 2016 Thesis https://eprints.ums.edu.my/id/eprint/38892/ https://eprints.ums.edu.my/id/eprint/38892/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38892/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	TK5101-6720 Telecommunication Including telegraphy telephone radio radar television
spellingShingle	TK5101-6720 Telecommunication Including telegraphy telephone radio radar television Ting, Ming The effect of bloggers' recommendations on consumer purchase intention
description	This study is aim to examine the relationship between perceived usefulness, trustworthiness, information quality, and perceived benefit of bloggers' recommendations on consumer attitude towards bloggers' recommendation. The mediating impact of consumer attitude towards bloggers' recommendation on the relationships between perceived usefulness, trustworthiness, information quality, and perceived benefits with purchase intention was also investigated. The target population of the study consists of respondents who have experience in reading biog articles from all demographic background. Self-administered questionnaires were distributed to 384 respondents by using proportionate stratified random sampling method in Kota Kinabalu, Tawau, and Sandakan. Results have demonstrated that perceived usefulness, trustworthiness, information quality, and perceived benefits have positive relationship with consumer attitude towards bloggers' recommendations. The study has also found that the mediation effect of consumer attitude towards bloggers' recommendations was significant on the relationships between perceived usefulness, trustworthiness, information quality, and perceived benefits with purchase intention. Finally, the discussion on results and the contribution together with the limitation of the study are discussed.
format	Thesis
qualification_level	Master's degree
author	Ting, Ming
author_facet	Ting, Ming
author_sort	Ting, Ming
title	The effect of bloggers' recommendations on consumer purchase intention
title_short	The effect of bloggers' recommendations on consumer purchase intention
title_full	The effect of bloggers' recommendations on consumer purchase intention
title_fullStr	The effect of bloggers' recommendations on consumer purchase intention
title_full_unstemmed	The effect of bloggers' recommendations on consumer purchase intention
title_sort	effect of bloggers' recommendations on consumer purchase intention
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2016
url	https://eprints.ums.edu.my/id/eprint/38892/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38892/2/FULLTEXT.pdf
_version_	1804890347239636992

The effect of bloggers' recommendations on consumer purchase intention

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