The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising

The past decades are witness to numerous environmental disasters and events in which they threaten both human life and environment in which 30-40 percent of it contributed by the unhealthy consumers’ behavior consumption pattern. Despite this fact, insufficient information related to green purchase...

Full description

Saved in:

Bibliographic Details
Main Author:	Brahim Chekima
Format:	Thesis
Language:	English English
Published:	2014
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/38933/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38933/2/FULLTEXT.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-ums-ep.38933
record_format	uketd_dc
spelling	my-ums-ep.389332024-06-26T06:36:03Z The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising 2014 Brahim Chekima HF5410-5417.5 Marketing. Distribution of products The past decades are witness to numerous environmental disasters and events in which they threaten both human life and environment in which 30-40 percent of it contributed by the unhealthy consumers’ behavior consumption pattern. Despite this fact, insufficient information related to green purchase intention among consumers becoming a main barrier to both local and international marketers in developing a comprehensive business and marketing strategies of green products in Malaysia. Thus, it is imperative to understand consumer behavior towards green products especially in Sabah as one of most populated state in Malaysia, where the trend is still new. Acknowledging this limitation, this research intended to identify and investigate the influence of environmental knowledge and attitude, eco-label, cultural values (man-nature and long-term orientation) on green purchase intention among consumers, and simultaneously examining the effect of premium price and environmental advertising as a moderator. The Theory of Planned behavior was used to gauge consumers’ green purchase intention. A total of 337 self-administered questionnaires were obtained from consumers in Sabah using non-probability sampling through convenience sampling. The finding of this study revealed that environmental knowledge and attitude, eco-label as well as cultural values of the consumers contributed significantly towards the green purchase intention. Further investigation revealed that environmental advertising enjoys a positive and significant moderating effect between the independent variable and GPI. However, premium price is found to have no moderating effect in this study in which did not contribute significantly between the relationship of environmental knowledge and attitude, eco-label, cultural values (man-nature and long-term orientation) on green purchase intention. 2014 Thesis https://eprints.ums.edu.my/id/eprint/38933/ https://eprints.ums.edu.my/id/eprint/38933/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38933/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Brahim Chekima The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
description	The past decades are witness to numerous environmental disasters and events in which they threaten both human life and environment in which 30-40 percent of it contributed by the unhealthy consumers’ behavior consumption pattern. Despite this fact, insufficient information related to green purchase intention among consumers becoming a main barrier to both local and international marketers in developing a comprehensive business and marketing strategies of green products in Malaysia. Thus, it is imperative to understand consumer behavior towards green products especially in Sabah as one of most populated state in Malaysia, where the trend is still new. Acknowledging this limitation, this research intended to identify and investigate the influence of environmental knowledge and attitude, eco-label, cultural values (man-nature and long-term orientation) on green purchase intention among consumers, and simultaneously examining the effect of premium price and environmental advertising as a moderator. The Theory of Planned behavior was used to gauge consumers’ green purchase intention. A total of 337 self-administered questionnaires were obtained from consumers in Sabah using non-probability sampling through convenience sampling. The finding of this study revealed that environmental knowledge and attitude, eco-label as well as cultural values of the consumers contributed significantly towards the green purchase intention. Further investigation revealed that environmental advertising enjoys a positive and significant moderating effect between the independent variable and GPI. However, premium price is found to have no moderating effect in this study in which did not contribute significantly between the relationship of environmental knowledge and attitude, eco-label, cultural values (man-nature and long-term orientation) on green purchase intention.
format	Thesis
qualification_level	Master's degree
author	Brahim Chekima
author_facet	Brahim Chekima
author_sort	Brahim Chekima
title	The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
title_short	The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
title_full	The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
title_fullStr	The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
title_full_unstemmed	The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
title_sort	determinant factors of consumers green product purchase intention in sabah : the moderating roles of premium price and environmental advertising
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2014
url	https://eprints.ums.edu.my/id/eprint/38933/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38933/2/FULLTEXT.pdf
_version_	1804890351760048128

The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising

Similar Items