The determinant factors of consumers green product purchase intention in Sabah : The moderating roles of premium price and environmental advertising
The past decades are witness to numerous environmental disasters and events in which they threaten both human life and environment in which 30-40 percent of it contributed by the unhealthy consumers’ behavior consumption pattern. Despite this fact, insufficient information related to green purchase...
Saved in:
Main Author: | Brahim Chekima |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2014
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/38933/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38933/2/FULLTEXT.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
by: Tan, Booi Chen
Published: (2014) -
Consumers' Purchase Intention Of Environmentally-Friendly Cosmetic Products
by: Abd Karim, Siti Munerah
Published: (2018) -
Consumer Awareness on Halal Cosmetic Products and Effect on Purchase Intention
by: Othman, Hazira
Published: (2017) -
A Study on the Purchase Intention of Luxury Goods Among Malaysian Consumers
by: Minjoot, Michelle Anne
Published: (2017) -
Smartphone dependency and impact on consumer purchase behavior of people in Kota Kinabalu
by: Liew, Toh Soon
Published: (2012)