Interactivity and online Guanxi in web forums in Malaysia

The present study contributed to the knowledge on understanding the interactive language strategies that highlighted interactivity and how this is sustained by the presence of online Guanxi in web-forums. Web-forum was selected for this study because it was the closest form of online interaction too...

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Main Author: Alice Shanthi Kasawi @ Krisnan
Format: Thesis
Language:English
English
Published: 2017
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Online Access:https://eprints.ums.edu.my/id/eprint/38989/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38989/2/FULLTEXT.pdf
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spelling my-ums-ep.389892024-06-28T07:02:16Z Interactivity and online Guanxi in web forums in Malaysia 2017 Alice Shanthi Kasawi @ Krisnan HM711-806 Groups and organizations The present study contributed to the knowledge on understanding the interactive language strategies that highlighted interactivity and how this is sustained by the presence of online Guanxi in web-forums. Web-forum was selected for this study because it was the closest form of online interaction tool used in an academic setting. It was the lack of student interest to share information on academic discussion boards that prompted the researcher to find some answers from the public web-forums that could be incorporated in the classroom. The focus of the study was to find out how information was shared through the exchange of messages in web-forums. In this study the web-forum discussions were typically those that evolve around specific topics that were of common interest to Malaysians so that the findings of the study would reflect interactive language behaviours among Malaysians. Web-forums were selected for this study because they have the ability to seek, share and exchange information in a collaborative manner. To date, little is known about Malaysians’ online communicative behaviour that encourages them to stay connected and share ideas with one another in web-forums. By using the analytical framework of Herring’s Computer-Mediated Discourse Analysis (CMDA), the study carried out a qualitative analysis of the naturally occurring data that was gathered from several web-forums in Malaysia that were actively discussing on Malaysian issues. The study found that though there was a lot of disapproving language functions used in the interaction, there was almost an equal number of language functions that were categorized as being polite. This goes to show that even though the web-forum members seem to disapprove of each other’s views, they normally do it without damaging the “face”. Next, the study looked into the language strategies that emerged from the data that seem to encourage interactivity in the web-forum. Interactivity was highlighted because it was observed that this variable was important to keep the web-forum interaction on-going by encouraging the members to post. This study found that interactivity does not simply occur, but must be intentionally built, or worked upon in web-forums. Therefore, in order to increase interactivity in web-forums, it does not need to have the entire web-forum members actively posting in order to have discussion on-going, but rather a small group of members. These members were normally the thread starters and the leaders who emerged in the process of interaction because they had the knowledge or experience in the topic of discussion. Finally, the study found that online Guanxi was a necessary element to increase interactivity in web-forums. Online Guanxi was formed when forum members felt the presence of others, and they had trust that the forum members would be able to share information that would be helpful and the whole process of seeking, sharing and exchanging information was done by respecting one another’s “face”. 2017 Thesis https://eprints.ums.edu.my/id/eprint/38989/ https://eprints.ums.edu.my/id/eprint/38989/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/38989/2/FULLTEXT.pdf text en validuser dphil doctoral Universiti Malaysia Sabah Fakulti Psikologi dan Pendidikan
institution Universiti Malaysia Sabah
collection UMS Institutional Repository
language English
English
topic HM711-806 Groups and organizations
spellingShingle HM711-806 Groups and organizations
Alice Shanthi Kasawi @ Krisnan
Interactivity and online Guanxi in web forums in Malaysia
description The present study contributed to the knowledge on understanding the interactive language strategies that highlighted interactivity and how this is sustained by the presence of online Guanxi in web-forums. Web-forum was selected for this study because it was the closest form of online interaction tool used in an academic setting. It was the lack of student interest to share information on academic discussion boards that prompted the researcher to find some answers from the public web-forums that could be incorporated in the classroom. The focus of the study was to find out how information was shared through the exchange of messages in web-forums. In this study the web-forum discussions were typically those that evolve around specific topics that were of common interest to Malaysians so that the findings of the study would reflect interactive language behaviours among Malaysians. Web-forums were selected for this study because they have the ability to seek, share and exchange information in a collaborative manner. To date, little is known about Malaysians’ online communicative behaviour that encourages them to stay connected and share ideas with one another in web-forums. By using the analytical framework of Herring’s Computer-Mediated Discourse Analysis (CMDA), the study carried out a qualitative analysis of the naturally occurring data that was gathered from several web-forums in Malaysia that were actively discussing on Malaysian issues. The study found that though there was a lot of disapproving language functions used in the interaction, there was almost an equal number of language functions that were categorized as being polite. This goes to show that even though the web-forum members seem to disapprove of each other’s views, they normally do it without damaging the “face”. Next, the study looked into the language strategies that emerged from the data that seem to encourage interactivity in the web-forum. Interactivity was highlighted because it was observed that this variable was important to keep the web-forum interaction on-going by encouraging the members to post. This study found that interactivity does not simply occur, but must be intentionally built, or worked upon in web-forums. Therefore, in order to increase interactivity in web-forums, it does not need to have the entire web-forum members actively posting in order to have discussion on-going, but rather a small group of members. These members were normally the thread starters and the leaders who emerged in the process of interaction because they had the knowledge or experience in the topic of discussion. Finally, the study found that online Guanxi was a necessary element to increase interactivity in web-forums. Online Guanxi was formed when forum members felt the presence of others, and they had trust that the forum members would be able to share information that would be helpful and the whole process of seeking, sharing and exchanging information was done by respecting one another’s “face”.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Alice Shanthi Kasawi @ Krisnan
author_facet Alice Shanthi Kasawi @ Krisnan
author_sort Alice Shanthi Kasawi @ Krisnan
title Interactivity and online Guanxi in web forums in Malaysia
title_short Interactivity and online Guanxi in web forums in Malaysia
title_full Interactivity and online Guanxi in web forums in Malaysia
title_fullStr Interactivity and online Guanxi in web forums in Malaysia
title_full_unstemmed Interactivity and online Guanxi in web forums in Malaysia
title_sort interactivity and online guanxi in web forums in malaysia
granting_institution Universiti Malaysia Sabah
granting_department Fakulti Psikologi dan Pendidikan
publishDate 2017
url https://eprints.ums.edu.my/id/eprint/38989/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/38989/2/FULLTEXT.pdf
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