Factors affecting women's acceptance of mobile retailing : A proposed model

The mobile retailing sectors have been revolutionised through some of the fastest growing technologies as the demand on mobility and flexibility internet technology is getting higher. Consumers are getting more interested in a retailing concept that can be reached at anytime and anywhere. The main a...

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Main Author:	Azlina Bujang
Format:	Thesis
Language:	English English
Published:	2017
Subjects:	HF5410-5417.5 Marketing Distribution of products
Online Access:	https://eprints.ums.edu.my/id/eprint/39029/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39029/2/FULLTEXT..pdf
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id	my-ums-ep.39029
record_format	uketd_dc
spelling	my-ums-ep.390292024-07-04T06:12:29Z Factors affecting women's acceptance of mobile retailing : A proposed model 2017 Azlina Bujang HF5410-5417.5 Marketing. Distribution of products The mobile retailing sectors have been revolutionised through some of the fastest growing technologies as the demand on mobility and flexibility internet technology is getting higher. Consumers are getting more interested in a retailing concept that can be reached at anytime and anywhere. The main aim of this study was to investigate the factors that influence women's acceptance towards mobile retailing. This research also aimed to access the extent of information by providing empirical and theoretical evidence on women‟s acceptance attributes towards mobile retailing. A total of 486 respondents comprising of Malaysian women who have had experience in using mobile retailing in the past six months, including mobile retailers and members of women organizations in Malaysia have each completed a set of structured self-administered questionnaire that was collected via purposive sampling technique. A Structural Equation Modeling (SEM) technique was used to assess the hypothesized relationships among the variables via Analysis of Moment Structure (AMOS) program version 21. The SEM approach revealed that women consumers‟ attitude was a significant determinant of their actual behavior in using mobile retailing, whereby they viewed it positively. They were also motivated to do more business with online retailers and are more inclined to do information sharing. It was highlighted that women consumers‟ attitude towards the use of mobile retailing was impacted by disruptive attribute reachability, ubiquity, personalization, convenience and connectivity. As one of the findings of the study, a model of women acceptance factors towards mobile retailing has been proposed. It is expected that the gap in this area and additional information especially among Malaysian women context will be filled as there is now a growing body of literature that review the details on the available information as well as recognizes the importance of mobile retailing. This research sheds light on the body of knowledge by looking into women‟s acceptance of mobile retail industry in Malaysia. Therefore, this study is optimistic that by using the proposed model, retailers are able to embark into the mobile retailing sector and subsequently attracts more women consumers to use mobile retailing as a way to shop online. 2017 Thesis https://eprints.ums.edu.my/id/eprint/39029/ https://eprints.ums.edu.my/id/eprint/39029/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/39029/2/FULLTEXT..pdf text en validuser dphil doctoral Universiti Malaysia Sabah Fakulti Komputeran dan Informatik
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Azlina Bujang Factors affecting women's acceptance of mobile retailing : A proposed model
description	The mobile retailing sectors have been revolutionised through some of the fastest growing technologies as the demand on mobility and flexibility internet technology is getting higher. Consumers are getting more interested in a retailing concept that can be reached at anytime and anywhere. The main aim of this study was to investigate the factors that influence women's acceptance towards mobile retailing. This research also aimed to access the extent of information by providing empirical and theoretical evidence on women‟s acceptance attributes towards mobile retailing. A total of 486 respondents comprising of Malaysian women who have had experience in using mobile retailing in the past six months, including mobile retailers and members of women organizations in Malaysia have each completed a set of structured self-administered questionnaire that was collected via purposive sampling technique. A Structural Equation Modeling (SEM) technique was used to assess the hypothesized relationships among the variables via Analysis of Moment Structure (AMOS) program version 21. The SEM approach revealed that women consumers‟ attitude was a significant determinant of their actual behavior in using mobile retailing, whereby they viewed it positively. They were also motivated to do more business with online retailers and are more inclined to do information sharing. It was highlighted that women consumers‟ attitude towards the use of mobile retailing was impacted by disruptive attribute reachability, ubiquity, personalization, convenience and connectivity. As one of the findings of the study, a model of women acceptance factors towards mobile retailing has been proposed. It is expected that the gap in this area and additional information especially among Malaysian women context will be filled as there is now a growing body of literature that review the details on the available information as well as recognizes the importance of mobile retailing. This research sheds light on the body of knowledge by looking into women‟s acceptance of mobile retail industry in Malaysia. Therefore, this study is optimistic that by using the proposed model, retailers are able to embark into the mobile retailing sector and subsequently attracts more women consumers to use mobile retailing as a way to shop online.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Azlina Bujang
author_facet	Azlina Bujang
author_sort	Azlina Bujang
title	Factors affecting women's acceptance of mobile retailing : A proposed model
title_short	Factors affecting women's acceptance of mobile retailing : A proposed model
title_full	Factors affecting women's acceptance of mobile retailing : A proposed model
title_fullStr	Factors affecting women's acceptance of mobile retailing : A proposed model
title_full_unstemmed	Factors affecting women's acceptance of mobile retailing : A proposed model
title_sort	factors affecting women's acceptance of mobile retailing : a proposed model
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Komputeran dan Informatik
publishDate	2017
url	https://eprints.ums.edu.my/id/eprint/39029/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39029/2/FULLTEXT..pdf
_version_	1804890361570525184

Factors affecting women's acceptance of mobile retailing : A proposed model

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