Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia

Peer-to-peer accommodation is a type of accommodation that possesses unique characteristics which involves more personal interactions between host and guest. Peer-to-peer accommodation has been growing rapidly worldwide that it has changed the way travellers accommodate at their destinations. Thus,...

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Main Author:	Wong, Tze Sheng
Format:	Thesis
Language:	English English
Published:	2023
Subjects:	HC79 Special topics Including air pollution automation consumer demand famines flow of funds etc.
Online Access:	https://eprints.ums.edu.my/id/eprint/39080/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39080/4/FULLTEXT.pdf
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id	my-ums-ep.39080
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spelling	my-ums-ep.390802024-07-15T02:16:54Z Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia 2023 Wong, Tze Sheng HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Peer-to-peer accommodation is a type of accommodation that possesses unique characteristics which involves more personal interactions between host and guest. Peer-to-peer accommodation has been growing rapidly worldwide that it has changed the way travellers accommodate at their destinations. Thus, the purpose of this research is to understand the determinants and service quality dimensions of the purchase intention towards peer-to-peer accommodation in order to make this business model sustainable in Malaysia. This study also extends the Theory of Planned Behaviour impact on the peer-to-peer accommodation and identifies the strategies to overcome the challenges in the context of peer-to-peer accommodation in Malaysia during COVID-19 pandemic. Exploratory sequential mixed methods approach is implemented in this study. Ten peer-to-peer accommodation hosts and 15 peer-to-peer accommodation guests are interviewed in the qualitative research approach. Subsequently, 391 samples are collected through the questionnaire survey in the quantitative research approach. The results revealed that feeling like a home, local cultural experience and price competitiveness of determinants as well as home facilities and personal advice of service quality dimensions significantly affect the purchase intention towards peer-to-peer accommodation with or without attitude as the mediator. This thesis also demonstrated the position of Theory of Planned Behaviour in the hospitality industry in term of its applicability whereby attitude, subjective norm and perceived behavioural control were proved to significantly influence the purchase intention towards peer-to-peer accommodation. Additionally, this research unveiled the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19, namely re-pricing, long-term rental and downsizing. Lastly, this thesis discussed its contributions in term of the theoretical implications and practical implications. As for theoretical contribution, the current research distinguished peer-to-peer accommodation from hotels in terms of the determinants of purchase intention and service quality dimensions. This research also demonstrated the applicability position of Theory of Planned Behaviour in the context of peer-to-peer accommodation in Malaysia. As for practical contributions, this research yielded enormously amount of precious managerial information for the practitioners in order to improve the overall peer-to-peer accommodation sector. In addition to making practical implications, this research also addressed the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19 in Malaysia. 2023 Thesis https://eprints.ums.edu.my/id/eprint/39080/ https://eprints.ums.edu.my/id/eprint/39080/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/39080/4/FULLTEXT.pdf text en validuser dphil doctoral Universiti Malaysia Sabah Fakulti Perniagaan, Ekonomi dan Perakaunan
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HC79 Special topics Including air pollution automation consumer demand famines flow of funds etc.
spellingShingle	HC79 Special topics Including air pollution automation consumer demand famines flow of funds etc. Wong, Tze Sheng Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
description	Peer-to-peer accommodation is a type of accommodation that possesses unique characteristics which involves more personal interactions between host and guest. Peer-to-peer accommodation has been growing rapidly worldwide that it has changed the way travellers accommodate at their destinations. Thus, the purpose of this research is to understand the determinants and service quality dimensions of the purchase intention towards peer-to-peer accommodation in order to make this business model sustainable in Malaysia. This study also extends the Theory of Planned Behaviour impact on the peer-to-peer accommodation and identifies the strategies to overcome the challenges in the context of peer-to-peer accommodation in Malaysia during COVID-19 pandemic. Exploratory sequential mixed methods approach is implemented in this study. Ten peer-to-peer accommodation hosts and 15 peer-to-peer accommodation guests are interviewed in the qualitative research approach. Subsequently, 391 samples are collected through the questionnaire survey in the quantitative research approach. The results revealed that feeling like a home, local cultural experience and price competitiveness of determinants as well as home facilities and personal advice of service quality dimensions significantly affect the purchase intention towards peer-to-peer accommodation with or without attitude as the mediator. This thesis also demonstrated the position of Theory of Planned Behaviour in the hospitality industry in term of its applicability whereby attitude, subjective norm and perceived behavioural control were proved to significantly influence the purchase intention towards peer-to-peer accommodation. Additionally, this research unveiled the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19, namely re-pricing, long-term rental and downsizing. Lastly, this thesis discussed its contributions in term of the theoretical implications and practical implications. As for theoretical contribution, the current research distinguished peer-to-peer accommodation from hotels in terms of the determinants of purchase intention and service quality dimensions. This research also demonstrated the applicability position of Theory of Planned Behaviour in the context of peer-to-peer accommodation in Malaysia. As for practical contributions, this research yielded enormously amount of precious managerial information for the practitioners in order to improve the overall peer-to-peer accommodation sector. In addition to making practical implications, this research also addressed the strategies to overcome the challenges of peer-to-peer accommodation during COVID-19 in Malaysia.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Wong, Tze Sheng
author_facet	Wong, Tze Sheng
author_sort	Wong, Tze Sheng
title	Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_short	Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_full	Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_fullStr	Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_full_unstemmed	Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia
title_sort	determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in malaysia
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Perniagaan, Ekonomi dan Perakaunan
publishDate	2023
url	https://eprints.ums.edu.my/id/eprint/39080/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39080/4/FULLTEXT.pdf
_version_	1804890368162922496

Determinants and service quality dimensions of purchase intention towards peer-to-peer accommodation in Malaysia

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