Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context

This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuo...

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Main Author:	Nur Faeza Mohd Mairat
Format:	Thesis
Language:	English English
Published:	2016
Subjects:	HF5801-6182 Advertising
Online Access:	https://eprints.ums.edu.my/id/eprint/39426/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39426/2/FULLTEXT.pdf
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id	my-ums-ep.39426
record_format	uketd_dc
spelling	my-ums-ep.394262024-08-05T03:00:51Z Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context 2016 Nur Faeza Mohd Mairat HF5801-6182 Advertising This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention. 2016 Thesis https://eprints.ums.edu.my/id/eprint/39426/ https://eprints.ums.edu.my/id/eprint/39426/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/39426/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Komputeran dan Informatik
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	HF5801-6182 Advertising
spellingShingle	HF5801-6182 Advertising Nur Faeza Mohd Mairat Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
description	This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuous demand for Homestay services, overwhelming online information causing consumers to depend on eWOM as it is easier to refine and reflect the actual quality of services. In fact, the acceleration of mobile sharing concept has permitted a splendid fast of eWOM dissemination thus influence the decision making of travelers. Therefore it is important that this study identifies the factors influencing eWOM intention in IS field to help Homestay managers dominates their market with minimal resources rather than costly and poorer results of traditional advertising. Thus this study aims to close the research gap by adopting Theory of Information System Success by Delone and Mclean (2003). In order to ensure a refined data was attained, set of questionnaires were administered to 300 random sampling populations who had experienced with Homestay website and services within the past six months. The data was analyzed using SmartPLS Version 2 M3. The results of Structural Equation Modelling (SEM) analysis shows that the a few factors influencing eWOM and it had been discovered that satisfaction mediates relationships between perceived quality and eWOM intention.
format	Thesis
qualification_level	Master's degree
author	Nur Faeza Mohd Mairat
author_facet	Nur Faeza Mohd Mairat
author_sort	Nur Faeza Mohd Mairat
title	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_short	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_full	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_fullStr	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_full_unstemmed	Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context
title_sort	factors influencing electronic word of mouth (ewom) intention among homestay customers : information system context
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Komputeran dan Informatik
publishDate	2016
url	https://eprints.ums.edu.my/id/eprint/39426/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/39426/2/FULLTEXT.pdf
_version_	1811770510509342720

Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context

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