Factors influencing electronic word of mouth (eWOM) intention among homestay customers : information system context

This study is to identify the factors influencing Homestay customers towards eWOM intention in Information System (IS) field. As an affordable alternative accommodation that serves unique environment, Homestay deliverables are still very difficult to be evaluated among consumers. Across the continuo...

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Bibliographic Details
Main Author: Nur Faeza Mohd Mairat
Format: Thesis
Language:English
English
Published: 2016
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/39426/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/39426/2/FULLTEXT.pdf
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