Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah

This study investigate visitors’ perception and visitation attributes of Kinabalu Park and Tawau Hills Park which focus on visitors’ awareness of being in a Protected Area, willingness to pay for conservation (WTP), recreational satisfaction, and willingness to come back. Data were collected by self...

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Format:	Thesis
Language:	English English
Published:	2015
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://eprints.ums.edu.my/id/eprint/40610/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/40610/2/FULLTEXT.pdf
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id	my-ums-ep.40610
record_format	uketd_dc
spelling	my-ums-ep.406102024-08-21T08:39:36Z Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah 2015 G154.9-155.8 Travel and state. Tourism This study investigate visitors’ perception and visitation attributes of Kinabalu Park and Tawau Hills Park which focus on visitors’ awareness of being in a Protected Area, willingness to pay for conservation (WTP), recreational satisfaction, and willingness to come back. Data were collected by self-administered surveys using questionnaire on 300 respondents each from Kinabalu Park (KP) and Tawau Hills Park (THP). Descriptive and chi-square analyses were performed where socio-demographic profile and visiting characteristics are independent variables; awareness, WTP, satisfaction, and willingness to come back are the dependent variables. Descriptive analyses show the number of foreigners, education level, and monthly income in KP were higher than THP. Respondents in KP and THP had different visiting characteristics. Chi-square results found that awareness being in a Protected Area was significantly different between the first-time respondents and repeat respondents. Most of the respondents were willing to pay for conservation. Foreign respondents were willing to pay the rate of WTP lower than the rate stated by Sabah Parks. Meanwhile, chi-square results show satisfaction was significantly affected by source of information; whilst, willingness to come back was affected by monthly income. Results produce information from the visitors as a better basic for Sabah Parks to plan successful strategies to achieve a balance between tourism and conservation in Kinabalu Park and Tawau Hills Park. 2015 Thesis https://eprints.ums.edu.my/id/eprint/40610/ https://eprints.ums.edu.my/id/eprint/40610/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/40610/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Sains dan Sumber Alam
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah
description	This study investigate visitors’ perception and visitation attributes of Kinabalu Park and Tawau Hills Park which focus on visitors’ awareness of being in a Protected Area, willingness to pay for conservation (WTP), recreational satisfaction, and willingness to come back. Data were collected by self-administered surveys using questionnaire on 300 respondents each from Kinabalu Park (KP) and Tawau Hills Park (THP). Descriptive and chi-square analyses were performed where socio-demographic profile and visiting characteristics are independent variables; awareness, WTP, satisfaction, and willingness to come back are the dependent variables. Descriptive analyses show the number of foreigners, education level, and monthly income in KP were higher than THP. Respondents in KP and THP had different visiting characteristics. Chi-square results found that awareness being in a Protected Area was significantly different between the first-time respondents and repeat respondents. Most of the respondents were willing to pay for conservation. Foreign respondents were willing to pay the rate of WTP lower than the rate stated by Sabah Parks. Meanwhile, chi-square results show satisfaction was significantly affected by source of information; whilst, willingness to come back was affected by monthly income. Results produce information from the visitors as a better basic for Sabah Parks to plan successful strategies to achieve a balance between tourism and conservation in Kinabalu Park and Tawau Hills Park.
format	Thesis
qualification_level	Master's degree
title	Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah
title_short	Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah
title_full	Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah
title_fullStr	Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah
title_full_unstemmed	Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah
title_sort	visitor's perceptions and visitation attributes of kinabalu park and tawau hills park in sabah
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Sains dan Sumber Alam
publishDate	2015
url	https://eprints.ums.edu.my/id/eprint/40610/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/40610/2/FULLTEXT.pdf
_version_	1811770537918070784

Visitor's perceptions and visitation attributes of Kinabalu Park and Tawau Hills Park in Sabah

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