An evaluation on the image of fast food restaurants using compromisedanalytical hierarchy process: A case of Labuan, Malaysia
Restaurant image can be defined as an immediate perception that arises in the mind of the customers when the name of the restaurant is mentioned. It is reported as an important construct that influences the customer purchase decision and loyalty. Therefore, evaluating and improving restaurant image...
Saved in:
Main Author: | Yeap, Siew Lin |
---|---|
Format: | Thesis |
Language: | English English |
Published: |
2020
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/40676/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/40676/2/FULLTEXT.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A Study Of Brand Loyalty In The Fast Food Industry In Malaysia
by: Kam Tai, Cindy Cheah
Published: (2009) -
An empirical study on brand equity in Malaysian fast food industry
by: Tan, Teck Ming
Published: (2012) -
Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
by: Tan, Booi Chen
Published: (2014) -
E-Servicescape Attributes and Their Effects to Online Brand Image
by: Lai, Kim Piew
Published: (2015) -
Consumer Perception On Oil Commodity: Brand Image Of Shell
by: Migin, Melissa Wendy
Published: (2007)