Adoption of augmented reality mobile application in Labuan museum to enhance the visitor experience
In an age of thriving science and technology, the uses of cutting-edge technology like Augmented Reality (AR) have revolutionized the way museums present historical information, engage, and educate their visitors. However, the usage of AR in the museum exhibition in Malaysia is still limited. Most o...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2020
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| Online Access: | https://eprints.ums.edu.my/id/eprint/41220/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/41220/2/FULLTEXT.pdf |
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| Summary: | In an age of thriving science and technology, the uses of cutting-edge technology like Augmented Reality (AR) have revolutionized the way museums present historical information, engage, and educate their visitors. However, the usage of AR in the museum exhibition in Malaysia is still limited. Most of the exhibitions in Malaysia’s national museum are still having a passive and conservative exhibition method. Hence, this research intends to study the effectiveness of AR mobile application usage in Labuan Museum in enhancing visitor’s expectations and experience. The objectives of this study are to create an AR mobile application that able to promote the learning outcome of visitors, to analyze the significance of AR mobile application in meeting the visitor expectation, and to study the effectiveness of AR mobile in affecting the overall visitor experience in Labuan Museum. The methodology of this thesis follows a mixed-methods approach incorporated with Action Case Research Cycle which includes a semi-structured interview with domain experts in the museum and quantitative data collection using a pretest-posttest questionnaire to obtain feedback from the visitors perspective. A mobile application named AR @ Labuan Museum has been created as an instrument to conduct the study. The results from the interview were analyzed using template analysis while the results of the pre- and post-test were compared and analyzed to investigate the measure and quantify the learning outcome of the participants using paired sample t-test. The null hypotheses of the three variables in visitors’ learning outcome, overall experience and expectations met were all rejected. Positive results were shown where AR is considered as an innovative way to preserve and conserve history, the capability to elevate visitor’s learning outcome, meeting visitor expectations on the museum exhibition, enhancing the visitor experience, and to attract more potential visitors. |
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