Private label brands (plbs) for online third-party marketplace: buying intention among Malaysian young adults
Private label brands (PLBs) or the retailers’ brand is not a new retail strategy. However, advancement of technology and the changes in consumers’ lifestyle have led to the growth of online retailers such as the third-party marketplace platforms. PLB has become a recent trend among the third-party m...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/41400/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/41400/2/FULLTEXT.pdf |
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