Explaining Malaysian homestay operators performance through resources, capabilities and social media usage
Although the Malaysian tourism industry thrives, it seems that the Malaysian homestay industry lags behind and is not developing consistently with the rest of the industry. This is manly due to lack of promotion that eventually leads to insignificant returns obtained by operators to sustain in the...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/41533/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/41533/2/FULLTEXT.pdf |
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