A standard Kansei-based web design for Malaysian higher learning institutions

Emotions evidently play an important role in the entire human accomplishments as emotions aid in decision making, including Human-Computer Interaction (HCI). Emotion research in the field of HCI has only started recently and continuously evolving through the investigation and understanding of emotio...

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Main Author:	Punitha Turumugon
Format:	Thesis
Language:	English English
Published:	2018
Subjects:	QA75-76.95 Calculating machines
Online Access:	https://eprints.ums.edu.my/id/eprint/42106/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/42106/2/FULLTEXT.pdf
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id	my-ums-ep.42106
record_format	uketd_dc
spelling	my-ums-ep.421062024-12-16T04:05:24Z A standard Kansei-based web design for Malaysian higher learning institutions 2018 Punitha Turumugon QA75-76.95 Calculating machines Emotions evidently play an important role in the entire human accomplishments as emotions aid in decision making, including Human-Computer Interaction (HCI). Emotion research in the field of HCI has only started recently and continuously evolving through the investigation and understanding of emotional effects. Thus, it forms an intelligent interaction between human and computer by responding effectively to the humans’ feelings. Emotional design generates remarkable user experiences for websites as the emotional experiences create an intense impression on our long-term memory. Recent scientific findings recommend emotional elements to be considered in designing websites as emotions influences one’s perception, conception and decision-making throughout the interaction with a website. A poorly designed user interface leads to bad user interaction while rising the users’ arousal and a displeasing user experience with a website elicits dissatisfaction emotion where consecutively results in avoidance and prevents revisit to the website. This proves the importance of emotional engagement in a website design. This research identified a standard Kansei-based web design guideline for Malaysian higher learning institutions using Kansei engineering method. 12 different design higher learning institution websites with 16 Kansei words were used to evaluate users’ feelings towards the selected websites and were analyzed to identify a standard Kansei-based web design guideline. Current Universiti Malaysia Sabah website was adapted based on the identified standard web design guideline and was evaluated with Geneva Emotion Wheel and Kansei Checklist. A total of 143 participants involved in the evaluation of users’ emotional experience towards the Kansei-based Universiti Malaysia Sabah website. The users’ emotional experience evaluation has proved that the adapted website does cultivate positive emotional engagement between users with the identification of users’ emotion model. The identified guideline with details design elements was successfully justified and can be used in design practices of Malaysian higher learning institutions’ website. 2018 Thesis https://eprints.ums.edu.my/id/eprint/42106/ https://eprints.ums.edu.my/id/eprint/42106/1/24%20PAGES.pdf text en public https://eprints.ums.edu.my/id/eprint/42106/2/FULLTEXT.pdf text en validuser masters Universiti Malaysia Sabah Fakulti Komputeran dan Informatik
institution	Universiti Malaysia Sabah
collection	UMS Institutional Repository
language	English English
topic	QA75-76.95 Calculating machines
spellingShingle	QA75-76.95 Calculating machines Punitha Turumugon A standard Kansei-based web design for Malaysian higher learning institutions
description	Emotions evidently play an important role in the entire human accomplishments as emotions aid in decision making, including Human-Computer Interaction (HCI). Emotion research in the field of HCI has only started recently and continuously evolving through the investigation and understanding of emotional effects. Thus, it forms an intelligent interaction between human and computer by responding effectively to the humans’ feelings. Emotional design generates remarkable user experiences for websites as the emotional experiences create an intense impression on our long-term memory. Recent scientific findings recommend emotional elements to be considered in designing websites as emotions influences one’s perception, conception and decision-making throughout the interaction with a website. A poorly designed user interface leads to bad user interaction while rising the users’ arousal and a displeasing user experience with a website elicits dissatisfaction emotion where consecutively results in avoidance and prevents revisit to the website. This proves the importance of emotional engagement in a website design. This research identified a standard Kansei-based web design guideline for Malaysian higher learning institutions using Kansei engineering method. 12 different design higher learning institution websites with 16 Kansei words were used to evaluate users’ feelings towards the selected websites and were analyzed to identify a standard Kansei-based web design guideline. Current Universiti Malaysia Sabah website was adapted based on the identified standard web design guideline and was evaluated with Geneva Emotion Wheel and Kansei Checklist. A total of 143 participants involved in the evaluation of users’ emotional experience towards the Kansei-based Universiti Malaysia Sabah website. The users’ emotional experience evaluation has proved that the adapted website does cultivate positive emotional engagement between users with the identification of users’ emotion model. The identified guideline with details design elements was successfully justified and can be used in design practices of Malaysian higher learning institutions’ website.
format	Thesis
qualification_level	Master's degree
author	Punitha Turumugon
author_facet	Punitha Turumugon
author_sort	Punitha Turumugon
title	A standard Kansei-based web design for Malaysian higher learning institutions
title_short	A standard Kansei-based web design for Malaysian higher learning institutions
title_full	A standard Kansei-based web design for Malaysian higher learning institutions
title_fullStr	A standard Kansei-based web design for Malaysian higher learning institutions
title_full_unstemmed	A standard Kansei-based web design for Malaysian higher learning institutions
title_sort	standard kansei-based web design for malaysian higher learning institutions
granting_institution	Universiti Malaysia Sabah
granting_department	Fakulti Komputeran dan Informatik
publishDate	2018
url	https://eprints.ums.edu.my/id/eprint/42106/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/42106/2/FULLTEXT.pdf
_version_	1818611446792060928

A standard Kansei-based web design for Malaysian higher learning institutions

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