The influence of consumers' perception of green products on green purchase intention
The purpose of this study is to examine the influences of consumers' perception of green products on green purchase intention among Sabahan consumers. A modified framework adapted from D'Souza, Taghian, Lamb and Peretiatkos (2006) was used for this study. Individual consumers aged above...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/6078/1/mt0000000085.pdf |
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| Summary: | The purpose of this study is to examine the influences of consumers' perception of
green products on green purchase intention among Sabahan consumers. A
modified framework adapted from D'Souza, Taghian, Lamb and Peretiatkos (2006)
was used for this study. Individual consumers aged above 18 years old were the
unit of analysis of this study. By using questionnaires survey, a total of 208
returned questionnaires were collected throughout Kota Kinabalu area. However,
only 159 questionnaires were valid and used for data analysis. The findings of the
present study confirmed that green corporate perception, eco-Iabel and green
product value have positively significant influences on green purchase intention.
The results of the study also revealed that eco-Iabel and green product value make
the largest contribution in influencing consumer green purchase intention among
Sabahan consumers. In contrast, both green advertising and green packaging have
no significant impacts in influencing green purchase intention among Sabahan
consumers. |
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