The influence of consumers' perception of green products on green purchase intention

The influence of consumers' perception of green products on green purchase intention

The purpose of this study is to examine the influences of consumers' perception of green products on green purchase intention among Sabahan consumers. A modified framework adapted from D'Souza, Taghian, Lamb and Peretiatkos (2006) was used for this study. Individual consumers aged above...

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Main Author: Kong, Tian Soon @ Wilson
Format: Thesis
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/6078/1/mt0000000085.pdf
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id my-ums-ep.6078
record_format uketd_dc
institution Universiti Malaysia Sabah
collection UMS Institutional Repository
language English
topic HF Commerce
spellingShingle HF Commerce
Kong, Tian Soon @ Wilson
The influence of consumers' perception of green products on green purchase intention
description The purpose of this study is to examine the influences of consumers' perception of green products on green purchase intention among Sabahan consumers. A modified framework adapted from D'Souza, Taghian, Lamb and Peretiatkos (2006) was used for this study. Individual consumers aged above 18 years old were the unit of analysis of this study. By using questionnaires survey, a total of 208 returned questionnaires were collected throughout Kota Kinabalu area. However, only 159 questionnaires were valid and used for data analysis. The findings of the present study confirmed that green corporate perception, eco-Iabel and green product value have positively significant influences on green purchase intention. The results of the study also revealed that eco-Iabel and green product value make the largest contribution in influencing consumer green purchase intention among Sabahan consumers. In contrast, both green advertising and green packaging have no significant impacts in influencing green purchase intention among Sabahan consumers.
format Thesis
qualification_level Master's degree
author Kong, Tian Soon @ Wilson
author_facet Kong, Tian Soon @ Wilson
author_sort Kong, Tian Soon @ Wilson
title The influence of consumers' perception of green products on green purchase intention
title_short The influence of consumers' perception of green products on green purchase intention
title_full The influence of consumers' perception of green products on green purchase intention
title_fullStr The influence of consumers' perception of green products on green purchase intention
title_full_unstemmed The influence of consumers' perception of green products on green purchase intention
title_sort influence of consumers' perception of green products on green purchase intention
granting_institution Universiti Malaysia Sabah
granting_department School of Business & Economics
publishDate 2012
url https://eprints.ums.edu.my/id/eprint/6078/1/mt0000000085.pdf
_version_ 1747836322272247808
spelling my-ums-ep.60782017-10-05T06:49:03Z The influence of consumers' perception of green products on green purchase intention 2012 Kong, Tian Soon @ Wilson HF Commerce The purpose of this study is to examine the influences of consumers' perception of green products on green purchase intention among Sabahan consumers. A modified framework adapted from D'Souza, Taghian, Lamb and Peretiatkos (2006) was used for this study. Individual consumers aged above 18 years old were the unit of analysis of this study. By using questionnaires survey, a total of 208 returned questionnaires were collected throughout Kota Kinabalu area. However, only 159 questionnaires were valid and used for data analysis. The findings of the present study confirmed that green corporate perception, eco-Iabel and green product value have positively significant influences on green purchase intention. The results of the study also revealed that eco-Iabel and green product value make the largest contribution in influencing consumer green purchase intention among Sabahan consumers. In contrast, both green advertising and green packaging have no significant impacts in influencing green purchase intention among Sabahan consumers. 2012 Thesis https://eprints.ums.edu.my/id/eprint/6078/ https://eprints.ums.edu.my/id/eprint/6078/1/mt0000000085.pdf text en public masters Universiti Malaysia Sabah School of Business & Economics Ajzen, 1. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes. 50: 179-211. Barber, N. (2010). "Green" Wine Packaging: Targeting Environmental Consumers. International Journal of Wine Business Research. 22(4): 423-444. Barnes, M., Chan-Halbrendt, c., Zhang, Q.G. and Abejon, N. (2011). Consumer Preference and Willingness to Pay for Non-Plastic Food Containers in Honolulu, USA. 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